Account Director, SEO

We are looking for a driven and strategic International SEO Account Director to help shape and deliver the SEO and GEO strategy for Honda Motor Group across the EMEA region. This is a great opportunity to support building a new international search programme from the ground up, establishing best-in-class ways of working and evolving it into a high-impact, scalable model for one of the world’s most recognisable automotive brands. As a senior member you will be responsible for owning operational excellence within the team and for ensuring organisational effectiveness by managing and organising the team's output. This is key role for the international team with client-facing responsibilities and exposure to senior stakeholders both internally and externally.

Responsibilities

Help shape and deliver the SEO and GEO strategy for Honda Motor Group across the EMEA region; Support building a new international search programme from the ground up; Establish best-in-class ways of working; Evolve it into a high-impact, scalable model; Own operational excellence within the team; Ensure organisational effectiveness by managing and organising the team's output; Handle client-facing responsibilities and exposure to senior stakeholders internally and externally

Requirements

Embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire Transformational Creativity; Create an Open environment by Balancing People and Client Experiences by Cultivating Trust; Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise; Minimum 5+ years SEO experience with proven experience in SEO onsite and offsite and technical SEO for leading brands; Ability to juggle several tasks at once and consistently deliver high-quality work to timescale; Understanding of Generative Search Optimisation (GSO) and AI-driven discovery, including optimisation for LLMs, AI Overviews, and conversational search interfaces; Experience using and interpreting LLM visibility and tracking tools and defining next-generation KPIs beyond rankings; Ability to translate traditional SEO strategies into AI-first search environments, including structured data, entity optimisation, E-E-A-T, and content designed for synthesis by generative engines; Proven ability to manage multiple workstreams simultaneously, delivering high-quality outputs to deadline in a fast-paced environment; Skilled in identifying growth and innovation opportunities, including those outside scope, and confidently pitching these to internal and client stakeholders; Proactive in anticipating challenges in a rapidly changing search landscape, and developing strategic, forward-looking solutions; Knowledge in SEO and analytics tools, including GA4, Search Console, crawling tools, ranking platforms, and emerging AI search monitoring tools; Understanding of web technologies and architecture (CMS platforms, rendering, indexing, site performance, APIs, structured data); Ability to create compelling strategic narratives, including client proposals, that incorporates AI/search evolution with the support of Business Directors; Strong communication, influencing, and negotiation skills, with the ability to simplify complex AI/search concepts for non-technical stakeholders; Highly motivated and able to work and learn independently and as part of a team; Ability to take responsibility for own work and to make sure that others deliver in support of you; Flexibility - willingness to pick up tasks for others; Quick to learn, and keen to develop; Attention to detail; Right to work in the UK

Benefits

Access to global WPP Media & WPP networks; Employee resource groups; In-office events; Competitive medical benefits; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days