Account Manager, Paid Social

WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients. We are looking for a paid social specialist to continue their career as Account Manager. This person will play an integral role in the day-to-day running of a busy client account (or accounts). They will be required to work with the line manager to help oversee more junior team members with the overall aim of delivering flawless paid social campaigns for clients.

Responsibilities

Developing comprehensive paid social media plans that align with client objectives and KPIs; Responsible for end-to-end set up of paid social campaigns across relevant social platforms; Responsible for ensuring regular quality assurance (QA) checks; Responsible for monitoring campaign performance and pacing, troubleshooting and optimising campaigns; Producing detailed weekly/monthly campaign performance reports in Microsoft Excel; Leading client calls to present results; Writing performance commentary with insights and recommendations; Producing detailed analysis including end-of-campaign reporting, quarterly/annual reviews; Acting as key social point-of-contact for clients; Building and maintaining relationships with media partners including Meta, Twitter, Snap, TikTok, Pinterest; Managing and overseeing junior team members; Identifying opportunities to test and innovate in the paid social space; Working with planning team and other channel specialists; Ensuring accurate and timely fulfilment of agency finance processes

Requirements

Experience working in a digital marketing or agency-based role; Track record of working with clients or external stakeholders; Extensive experience setting up and optimising paid social campaigns across key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc); Experience planning large-scale paid social campaigns, preferably across a mix of brand and direct-response objectives; Experience compiling detailed and insightful end of campaign reports and presentations; Knowledge of how to structure regular client review presentations (QBRs, annual reviews etc); Comfortable presenting to clients and leading calls; Collaborative, friendly, with a can-do attitude; Right to work in the UK

Nice to have

Training certifications in any of the key platforms (e.g. Meta Blueprint); Some experience line managing individuals and/or helping to train others across paid social

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days