Account Manager, Programmatic

Programmatic involves planning & flawlessly executing programmatically bought media plans. Deploying unsurpassed platform knowledge & smart use of audience data, you will be developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience. You’ll ensure on-going and timely optimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team.

Responsibilities

Build effective media plans to organise campaign actions and goals; Deliver in depth analysis during and post campaign to understand performance beyond top line metrics; Demonstrate clear and thorough understanding of display, video and audio advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs; Collaborate with other departments to get the most out of campaigns; Have a deep knowledge of the industry and always consider how this can be brought to the day to day; Working with external partners (e.g. publishers) for planning, buying and optimising media buys; Agree with the clients on targets and how to achieve them. Provide forecasts and monitor campaigns; Ensure work is in sync with overall media campaigns and plans are in agreement with the internal teams, clients and are aligned globally where applicable; In-depth knowledge of display, video and audio and strong working knowledge of biddable platforms/DSPs (DV360 and Google Ads, in particular, Amazon is desirable); Leverage other people’s skill set to deliver results in clients’ campaigns; Contribute to the upkeep of display best practice, and contribute to documentation of this

Requirements

Experience agency-side or client side working on programmatic campaigns with excellent experience of DV360 and Google Ads. Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed; High attention to detail with an understanding of optimisation levers across platforms; Experience running display and video audience and creative testing (e.g A/B testing, video experiment); Experience with implementing Brand Lift measurement across DSPs and with other media owners

Nice to have

Experience with planning and running display and video campaigns on DV360 and Google Ads, including running YouTube and Programmatic Guaranteed deals; Good understanding of using Campaign Manager; Line management experience; Experience with Xandr DSP, and other DSPs such as Amazon, as well as third-party Brand Safety vendors such as DoubleVerify is desirable; Involvement with forecasting and running campaigns across multiple countries / languages

Benefits

Access to global WPP Media & WPP networks; Employee resource groups; In-office events; Competitive medical; Group retirement plans; Vision; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days