Acquisition Manager, Enablement

The Manager, Acquisition Enablement is a hands-on media practitioner who keeps TFD's acquisition program running with precision. You own the integrity of our media plan and forecast across channels, maintain the measurement infrastructure that channel owners depend on, and serve as the connective tissue between Paid Social, Paid Search, Partnerships, Media, and our Data & Analytics team. Reporting into our Acquisition Lead within Product Marketing, you'll ensure day-to-day performance stays on track against CAC and growth targets while partnering with senior media leadership to execute against the broader program strategy.

Responsibilities

Own the maintenance and integrity of TFD's acquisition media plan and forecast across channels, keeping spend, pacing, and projections current as channel owners execute against CAC and growth targets; Support go-to-market planning in partnership with Product Marketing, helping to translate launch and campaign moments into channel-level media plans and ensuring measurement is in place from day one; Serve as the connective tissue between channel owners (Paid Social, Paid Search, Partnerships, Media, Owned Channels) and our Data & Analytics team, ensuring everyone is working from a shared, trusted view of performance; Lead the implementation and ongoing governance of measurement infrastructure, including pixels, UTMs, taxonomy, and tagging standards, so that every channel is tracked consistently and reporting is reliable; Build and maintain acquisition reporting frameworks that surface actionable insights to channel owners and senior media leadership on a regular cadence, translating data into clear recommendations; Partner with Data & Analytics to design and evolve our growth measurement architecture, including incrementality testing, attribution models, and CAC/LTV reporting, as our channel mix and media complexity grow; Identify gaps or inconsistencies in how we're capturing and reporting performance across the funnel, and drive the cross-functional work needed to close them.

Requirements

You have 5+ years of experience in growth marketing, media planning, or marketing operations with a strong foundation in the tools, infrastructure, and processes that make acquisition programs run; You're fluent in marketing analytics and can build, maintain, and clearly communicate channel-level forecasts and performance reports without losing the thread between the numbers and the business goal; You have a solid grasp of measurement fundamentals such as pixels, UTMs, tagging taxonomy, and attribution, and take ownership of getting them right rather than assuming someone else will; You're comfortable partnering with Data & Analytics teams, whether that's scoping a new measurement framework, QA-ing a tracking implementation, or translating a business question into something a dashboard can answer; You communicate clearly, flag issues early, and operate with a high degree of ownership; You love dogs.

Nice to have

GA; Looker

Benefits

Dog-friendly office in SoHo; Market-competitive compensation and equity packages; Comprehensive Healthcare, Dental, and Vision; Company supported mental health benefits; 12 week paid parental leave; Competitive 401k plan with company match; Flexible PTO; Discounted fresh food for your pup; Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug