AEO/GEO Specialist

Foundation Software, a leading SaaS provider of construction accounting, estimating, payroll processing and field operations solutions, is hiring an AEO/GEO Specialist to strengthen our visibility across the answer engines that construction professionals utilize before ever reaching a traditional search results page. These include ChatGPT, Perplexity, Claude, and Google AI Overviews. This role works within the parameters of our existing SEO strategy, partnering closely with our SEO Strategist, to ensure that organic, AI-answer, and paid visibility all pull in the same direction. This person owns AEO/GEO strategy day to day and reports to the Director of Paid Media for alignment on paid/organic messaging.

Responsibilities

Structure content, on-page elements, and page architecture so AI engines can easily parse, trust, and cite Foundation Software; Build and refine answer capsules - concise, directly quotable answers to specific questions; Apply best practices so Foundation Software's product suite is consistently associated with the right products, services, and industry terms; Monitor how and where Foundation Software's product suite appears in AI-generated answers across ChatGPT, Perplexity, Claude, and Google AI Overviews; Audit existing content for extractability; Track AI citation trends and best practices; Identify and pursue opportunities to build presence on Reddit, forums, review sites, social media, and third-party platforms; Monitor Reddit and community platforms for relevant conversations; Track brand mentions across the web; Coordinate with the SEO Strategist on off-site mention-building; Keep messaging and positioning consistent across paid and AI-answer visibility; Report on AI visibility performance, citation wins, and off-site mention activity on a regular cadence

Requirements

5+ years of experience in SEO, content marketing, or digital marketing; Working knowledge of SEO tooling (SEMrush, Ahrefs, Google Search Console, GA4, etc.); Familiarity with schema/structured data markup; Understanding of how AI answer engines retrieve, rank, and cite content; Strong writing skills with the ability to structure content clearly for both human readers and AI systems; Experience with community platforms like Reddit; Detail-oriented and organized, comfortable tracking citation and mention data across multiple platforms; Plain, contractor-facing communication style with the ability to translate technical concepts for a non-technical audience

Nice to have

B2B SaaS marketing experience; Exposure to AEO/GEO, structured data, or AI-search visibility

Benefits

Medical; Dental; Vision; 401(k) with match; PTO; Paid holidays; Employee perks; Paid vacation; Tuition reimbursement; Eye insurance; Discounts on pet, home, and auto insurance through Liberty Mutual; Manicures and pedicures in the office; Massages; Laundry service; Monthly car washes; Catered lunches on Wednesdays; Monthly happy hour; Workout facility; Fitness classes; Free personal training; Game room with table tennis, foosball, and video game systems; Full kitchen; Free coffee and specialty flavors, soft drinks, and snacks; Tickets to Cleveland sporting events; Lunch and learns; Employee-appreciation events