APAC Marketing Operations Manager

We are looking for an APAC Marketing Operations Manager to join our Pokémon GO team in Bangalore on a hybrid basis!

Responsibilities

Strategic Process Optimization: Design, document, and implement end-to-end marketing workflows and Standard Operating Procedures (SOPs) to ensure world-class operational efficiency and effectiveness across the APAC region; Campaign Project Leadership: Lead the project execution of complex marketing campaigns, defining scope, managing timelines, coordinating cross-functional resources, and ensuring timely, on-budget delivery in partnership with the Product Marketing Manager (PMM). Oversee the optimization of DM, Channel, and In-game tools for maximum campaign effectiveness; Performance Management & Insight: Own the tracking and reporting of departmental Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) on a weekly, monthly, and quarterly basis across key marketing functions. Analyze performance data to proactively identify bottlenecks, and implement data-driven solutions to drive ambitious growth targets; Enablement & Governance: Develop and deliver comprehensive training and support on new MarTech tools and process best practices. Manage the new-hire onboarding process and establish the IP (Intellectual Property) usage guidelines and 'dos and don'ts' playbook for the regional team in collaboration with cross-functional partners; Financial & Legal Oversight: Oversee and manage the operational aspects of the marketing budget, including tracking purchase orders, processing invoices, and maintaining vendor contracts to ensure financial compliance and legal adherence; Stakeholder Management & Alignment: Serve as the primary liaison between APAC Marketing, Global teams, and key cross-functional stakeholders (e.g., Finance, Legal, Engineering) to drive process improvements and ensure strategic alignment and efficient project execution

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related analytical field; 5-6+ years of progressive experience in Marketing Operations, Project Management, or a combined MOps/PM role, ideally within a high-growth technology company; Demonstrated ability to leverage strong analytical and problem-solving skills to diagnose workflow issues and implement scalable, data-driven solutions; Expertise in advanced data analysis, reporting, and data visualization (e.g., Tableau, Looker) to translate complex performance metrics into actionable business insights; Exceptional written and verbal communication skills, with a proven ability to organize, structure, and articulate complex information to diverse stakeholders; Proven ability to take proactive ownership of problems and processes, driving continuous improvement without constant oversight; Expert ability to prioritize and manage a high-volume portfolio of simultaneous projects, ensuring successful and timely delivery of each; Meticulous attention to detail and unwavering commitment to data accuracy and hygiene across the marketing technology stack; Deep understanding of the digital marketing funnel, channel performance, and core marketing metrics (e.g., CAC, LTV, Conversion Rates); Ability to thrive in a fast-paced, hybrid work environment, effectively managing pressure and rapid organizational change

Nice to have

Experience applying formal Project Management methodologies (e.g., Asana, Jira) to Marketing/Field Operations and leveraging AI/Automation tools (e.g., Codex, Python) to drive operational efficiency within the technology or gaming industry is a significant advantage; Experience with field marketing operations/PM, particularly in the tech industry, is a Plus; Familiarity and genuine interest in the company's Intellectual Property (IP) and brand standards is a plus