Area Sales Manager Sweden

The Area Sales Manager is responsible for the achievement of the commercial targets in both the country and in their assigned territory by proper management of the Sales Team and the dealer network and by maximizing the sales and profits for the Mercury Marine brands (Mercury Outboard, Mercury Diesel and Mercury MerCruiser Inboard Motors, Parts and Accessories, including Quicksilver and Quicksilver Inflatables) in line with agreed forecasts and budgets. This role is about strengthening Mercury positioning and share for the respective products, as well as providing support to reseller partners throughout the sales process in all sales-related activities, such as marketing, advertising, sales promotions and training to achieve revenue targets.

Responsibilities

Achievement of commercial targets in Sweden and assigned territory by managing Sales Team and dealer network and maximizing sales/profits for Mercury Marine brands; Responsible for Marine Trade Area analysis and formulating plans to strengthen dealer network; Develop dealers within assigned territory in brand profile, sales and marketing activities, organisation and financial development; Implement dealer network changes by evaluating prospective new dealers from retail, service and financial viewpoints; Manage dealer network by driving improvements in retail performance through merchandising, local marketing, end consumer events and CRM; Manage dealer wholesale commitment process to maximize wholesales while considering dealer inventory; Support OEM business by matching Mercury dealer network with prioritized OEM dealer network; Actively manage dealer relationships to drive brand loyalty and sales; Actively promote brands to new and prospective dealers; Understand changing customer requirements and market conditions and influence development of services/products; Maintain knowledge of marine market and identify revenue growth opportunities; Identify and resolve dealer issues affecting retail performance, profitability or customer satisfaction; Support marketing in local language proof reading, boat shows organization, dealer meetings and press test; Monitor market retail and wholesales activity within assigned area; Participate in projects improving operational efficiency and effectiveness of sales force across EMEA

Requirements

Minimum 5 years of field sales experience in a company with a dealer network structure; Experience in Area & Country management; Knowledge of Financial Management; Swedish native and good level of English, both written and spoken; Positive attitude and open for new ideas; Entrepreneurial skills; Customer orientation; Good interpersonal and communication skills – both verbal and written; Displays initiative; Team spirit – actively participate in sales, marketing and selected intercompany meetings; Ability to work independently; Available for frequent travel in Sweden; Stress resistant; Used to manage conflicts; Good knowledge and use of Microsoft Office; ERP structures; Driver’s license; Competition Law

Nice to have

Technical background and experience, especially in mechanics and electronics; Boating license

Benefits

Sales Incentive Plan of 15%; 25 vacation days; Pension Plan; Group Insurance (TGL & TFA); Fitness Club Membership; Company car with charging/fuel card; Free access to LinkedIn Learning; Employee Discount Program that allows for discounts on Boats, Engines and P&A; Employee Boat Rental Program; Unique, fun and rewarding work environment that fosters individual growth and rewards performance; Annual discretionary bonus