Asia E-commerce Operations Lead (Marketplaces)

Cricut is an American company that’s expanding its footprint across the globe. Our business in Asia is growing rapidly, and the Cricut Asia team is looking for an E-commerce Operations Lead to propel our marketplace performance and business results to the next level. The Asia E-commerce Operations Lead is responsible for driving growth in revenue and performance across Cricut’s marketplace channels in Asia, including Shopee, Lazada, Amazon, Rakuten, and other platforms. This role will focus on driving strategy and execution excellence optimizing listings, campaigns, advertising, and platform tools to drive traffic, conversion, and sales.

Responsibilities

Own and manage Cricut’s marketplace operations across Asia, including Shopee, Lazada, Amazon, and Rakuten; Drive revenue growth through optimization of product listings, pricing, promotions, and assortment; Execute and optimize marketplace campaigns (e.g., 9.9, 11.11, flash sales, bundles, vouchers); Manage and scale marketplace advertising, including campaign setup, keyword strategy, bid optimization, and ROAS improvement; Optimize PDPs (titles, keywords, images, and content) to improve search visibility and conversion rates; Build best practices and playbooks to standardize execution across markets; Partner with in-market teams to localize content, keywords, and campaigns for non-English markets; Analyze performance across platforms and implement improvements to drive traffic, conversion, and revenue; Ensure strong platform hygiene, including stock accuracy, listing quality, and issue resolution; Collaborate with cross-functional stakeholders including marketing, content, product, and regional teams; Manage a high volume of activity and prioritize effectively to deliver results on time; Communicate performance, insights, best practices and actions clearly to stakeholders

Requirements

Undergraduate degree required; Minimum of 5–8 years of hands-on experience in e-commerce or marketplace operations; Proven experience managing platforms such as Shopee, Lazada, and Amazon; Strong understanding of marketplace tools, algorithms, and performance levers; Demonstrated ability to drive revenue growth through execution and optimization; Strong analytical and problem-solving skills; Ability to collaborate with and influence cross-functional teams; Ability to manage multiple priorities in a fast-paced environment; Cultural fit: Energetic, self-starter. Gets stuff done without being a jerk. Is a player, not a victim. Acts like an owner.

Nice to have

Experience working across multiple Asian markets