Assistant Manager, Events and Partnership at MyTOWN Shopping Centre

MyTOWN Shopping Centre is a super-regional shopping centre for friends and family on the fringes of the Central Business District of Kuala Lumpur. The shopping centre is a one-stop destination for shopping, dining and entertainment with more than 400 stores. Anchored by IKEA, MyTOWN Shopping Centre is set to deliver a fantastic customer experience with a vibrant mix of retailers.

MyTOWN Shopping Centre is developed jointly by Boustead Holdings Berhad and Ikano Pte. Ltd. For more information, log on to http://www.mytownkl.com.my/

Accountable

- Fully accountable for the overall event and partnership strategy.
- Owns decision-making regarding which events matter, which to run, and which strategic partners to engage with.
- Responsible for investment prioritization, resource allocation, and planning event expenses.
- Owns the final performance outcomes, specifically footfall generation, tenant value, and event ROI.
- Accountable for setting direction, defining priorities, and establishing success metrics for the Events & Partnerships division.

Contribute

- Provide the CRM team with on-ground customer engagement data to help inform targeting and loyalty mechanics.
- Provide the Brand & Content team with event concepts, timelines, and key highlights to translate into campaign messaging.
- Share post-event performance data and audience insights to support broader marketing optimization.
- Advise on market trends, competitor activations, and experiential best practices across the portfolio.
- Support cross-functional integration by offering on-ground logistical expertise to other departments running mall-wide initiatives.

Responsibilities

Lead the planning and execution of all mall events and on-ground activations.; Align the comprehensive event calendar with overall business goals, including festive, retail, and CRM campaigns.; Drive tenant participation and actively cultivate strategic partnership opportunities.; Serve as the key liaison for all event-related vendors and external event organizers.; Oversee the event budget, vendor selection processes, and rigorous ROI tracking.; Ensure the seamless execution and delivery of all on-ground live experiences.; Collaborate seamlessly with the Brand & Content team for event amplification and storytelling.; Manage ongoing tenant support, relationships, and stakeholder alignment.; Lead strategic planning for footfall generation and active stakeholder management.; Provide project leadership and execution oversight for the Senior Executive and Executive within the division

Requirements

Experiential Impact: Passionate about building world-class retail experiences and seeing the direct impact of on-ground events on business growth.; Customer-centric: Strong drive to exceed visitor expectations and deliver exceptional live value and entertainment.; Relationship Building: Motivated by cultivating meaningful partnerships with tenants, brands, and the community.; Continuous Improvement: Energized to challenge common ways of thinking to innovate and elevate the mall's experiential offerings.; Commercial Drive: Highly motivated to achieve strategic outcomes like footfall growth and robust event ROI.; Experience: Minimum 6 years of proven marketing and event management experience.; Experiential Marketing: Deep understanding of on-ground activations, live events, and experiential design.; Financials and Budget: Strong understanding of financial planning, event budgeting, and marketing ROI analysis.; Project Management: High expertise in complex project leadership, timeline management, and vendor sourcing.; Stakeholder Management: Advanced knowledge of tenant liaison, partnership development, and negotiation tactics.; Retail and Shopper Landscape: Thorough knowledge of retail dynamics, shopper behavior trends, and what drives footfall.; Data and Insights: Ability to interpret data (footfall, participation, engagement) to evaluate event performance and optimize future plans.; Crisis Management: Strong capabilities in conflict resolution and managing on-ground operational challenges.; Language: Fluent in English and Bahasa Malaysia with strong verbal, presentation, and public speaking skills.; Qualifications: Minimum Diploma in Marketing, Business, PR, Communications, Event Management, or related disciplines.