Associate, Biddable

WPP Media Hong Kong is seeking a motivated professional to join our Media Management & Delivery team as an Associate, Biddable. In this foundational role within our Center of Excellence, you will be responsible for supporting and managing the activation, execution, and optimization of dynamic biddable media campaigns across major platforms such as Google and Meta. By working directly with campaign data, you will develop robust analytical skills and progress from providing essential campaign support to managing end-to-end performance strategies, ultimately driving tangible business results and contributing to the continued success of our clients.

Responsibilities

Support and manage the end-to-end implementation, activation, and execution of performance-based digital campaigns across key biddable platforms (e.g., Google Ads, Meta platforms, Amazon), ensuring strict adherence to client objectives and KPIs; Collect, organize, and analyze campaign data to identify trends and insights. Develop and implement data-driven optimization strategies to improve campaign effectiveness and prepare regular performance reports for key stakeholders; Develop and maintain a thorough understanding of major biddable platforms, their underlying mechanisms, and industry best practices. Stay updated on the latest trends and platform enhancements, facilitating continuous learning within the team; Contribute to the development and presentation of performance strategies for key clients and new business prospects. Assist in client communication, providing professional updates, addressing inquiries, and amplifying client knowledge regarding the value of biddable media; Implement and refine workflow processes for performance campaigns and ad operations to enhance efficiency and reporting. Ensure strict adherence to all finance processes, WPP Media policies, and operational procedures; Build and maintain strong relationships with clients, internal planning teams, and media owners. Work effectively cross-functionally (e.g., with analytics and strategy teams) to support the delivery of integrated solutions

Requirements

Bachelor's degree in Marketing, Advertising, Business, or a related field; 0 to 2 years of relevant experience in performance marketing, digital advertising, or a related field. (Fresh graduates with a strong, demonstrable interest in the digital advertising landscape are welcome); A foundational to thorough understanding of key biddable platforms (e.g., Google Ads, Meta) and their core mechanisms; Strong analytical mindset with proven problem-solving skills and the ability to interpret data; Excellent organizational and project management skills, with the ability to manage multiple tasks effectively in a fast-paced environment; Strong communication and presentation skills, with the ability to confidently interact with clients and internal stakeholders; Fluency in spoken and written English, Cantonese, and Mandarin

Nice to have

Experience working within a matrixed organization; Knowledge of WPP Media brands and capabilities; Official certifications in relevant biddable platforms (e.g., Google Ads, Meta Blueprint)

Benefits

Access to global WPP Media & WPP networks; Employee resource groups; Frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events; Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Hybrid work approach