Associate Director, Social Media (Remote US)

The Associate Director of Paid Social sits on the fast-growing Communications team. Our social media team is on the cutting edge of media marketing for enterprise B2B clients. We’re a hub of innovative strategies, helping clients leverage the full power of LinkedIn, Meta, YouTube, Reddit and more to reach, engage, and convert their target audiences.

Responsibilities

Lead a pod of up to 8 Social Media Strategists; Set the tone for excellence across your team and clients; Set the goals for each client engagement in your pod; Ensure every client follows best practices and our unique methodology for Social Advertising; Understand approval moments and support strategists in earning a yes; Ensure roadblocks are part of every 1x1 conversation with Strategists and establish an action plan to remove roadblocks; Build structure, create a cadence, support proactively, and empower your team with clear and concise communication and expectation setting

Requirements

4+ years experience working at a performance/digital marketing agency; 2+ years people management experience; Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and Meta; Understanding of different Ad Units within LinkedIn and Meta Platforms such as conversation ads, document ads, CTV and more; Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more; Ability to delegate to team members to ensure joint success; Ability to de-escalate client fires and proactively prevent fires from starting; Strong understanding of Paid principles, including ICP research, ad copywriting, bid management, and campaign optimization; Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance; Ability to drive results and measure via OCT; Proven and measurable success with mid-market or enterprise accounts; Ability to translate and articulate strategy and tell stories with data; Equal parts competitive and curious; true problem solver; Live on the cutting edge of the industry, always looking for opportunities to grow and share; Ability to organize, prioritize and manage multiple projects simultaneously; Quality-obsessed and have not lost your soul for advertising; Travel to visit clients approximately once per year, per client or as needed

Nice to have

B2B agency experience (bonus)

Benefits

Medical, dental, vision plans, disability, and life insurance coverage for you and your family; 100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX); Mental health support via Spring Health and Headspace membership; Physical therapy via Omada, Aaptiv virtual workouts, complimentary One Medical membership; Unlimited PTO (2-week minimum), Paid Company Holidays, Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave; Traditional and Roth 401(k) with 3% company match; Annual bonus based on tenure; Annual Company-wide Retreat; Remote-first work from anywhere in the US with optional offices in Irvine, California