Associate Manager, Culture & Content

Match Group is seeking an Associate Manager of Culture & Content to lead social, creators, partnerships, and content across a portfolio of Match Group brands. Sitting within the Everyone & Everywhere portfolio, this role brings each brand's strategy to life through culturally relevant storytelling, authentic collaborations, and social engagement. Reporting to the Director of Culture & Content, this person will own approximately 2–3 brands while serving as the primary day-to-day partner out of our Los Angeles office.

Responsibilities

Own approximately 2–3 brands within the Everyone & Everywhere portfolio; Spot emerging trends, communities, creators, and behaviors and turn them into actionable opportunities; Develop always-on and campaign plans with cross-functional and agency partners; Own the full content lifecycle for quick-turn, organic content: ideation, concepting, scripting/storyboarding, filming/content capture, and editing across short-form video and static formats; Adapt and repurpose influencer, UGC, campaign, and IRL activation footage into platform-native content; Translate organic to paid content by working with media, brand, and creative teams; Own day-to-day social planning and publishing across all social platforms; Partner with community management to foster meaningful conversations and evolve brand voice; Protect brand trust through social monitoring, triaging, and escalation protocols; Build creator rosters aligned with each brand’s audience; Coordinate creator and partner campaign execution, approvals, timelines, and performance tracking; Nurture long-term relationships that strengthen brand affinity; Execute partnerships and IRL activations that expand relevance, credibility, reach, and conversation; Lead the connected 360 plan across social, community, creators, partnerships, experiences, and paid amplification; Collaborate with brand, insights, creative, PR, product, growth, and analytics; Support agency partners and external vendors throughout campaign development; Partner with analytics and growth teams to analyze results and identify actionable learnings; Recommend optimizations that improve engagement, creator performance, and business outcomes; Measure and track KPIs across content and community performance.

Requirements

3-5 years of experience in brand, social, cultural marketing, partnerships, creator marketing, or adjacent disciplines; Strong understanding of social-first storytelling and platform-native creative; Demonstrated, hands-on content creation skills are required for this role — you must be able to independently concept, shoot, and edit content (proficiency with tools like CapCut, Premiere, Figma, or equivalent is expected); A portfolio or reel showing native social content you've personally created and edited (not just directed or briefed); Deep understanding of major and emerging platforms, distinct community dynamics per channel, and the agility to pivot strategic approaches; Proven success building culturally relevant programs that generate conversation, engagement, and brand love; Strong consumer instinct and cultural empathy across different audiences, communities, and subcultures; Excellent communication and project management skills; Ability to balance multiple brands and competing priorities; Strong creative instincts, editorial judgment, and ability to move quickly on opportunity; Experience managing cross-functional teams and external partners from idea through execution and measurement; Passion for pop culture, digital communities, and emerging consumer trends.