Associate Manager, Planning

As the Associate Manager, Planning, you will be a key figure in steering our clients' media investments toward success. Your impact will be measured by the strategic quality of your plans, the flawless execution of campaigns, and your contribution to the team's growth.

Responsibilities

Serve as trusted advisor and primary point of contact for clients on media strategy, planning, and performance; Lead development of comprehensive, data-driven media strategies and integrated campaign plans; Oversee end-to-end lifecycle of campaigns from initial brief and implementation to post-campaign review and analysis; Establish clear campaign KPIs, develop measurement methodologies, and ensure projects are tracked and measured; Work with media partners, vendors, and internal teams to negotiate and plan implementations; Stay current with digital trends and integrate innovative solutions into media plans; Provide guidance, mentorship, and support to junior team members

Requirements

Minimum 3-5 years of experience in digital or integrated media planning; Strong background in digital media with a strategic mindset; Solid experience in media planning and buying across all digital platforms; Hands-on experience with advertising technology platforms (ad servers, DSPs, Facebook Ads Manager); Demonstrated success in a client-facing role; Excellent presentation, reporting, and communication skills in both English and Vietnamese; Proven ability to manage multiple projects and integrate large teams; Experience in coaching, guiding, and developing junior team members; Analytical mindset with a passion for data, insights, and ideation; Ability to set viable objectives, recommend measurement methodologies, and ensure campaigns meet agreed-upon KPIs

Nice to have

Experience within a media agency, client-side, or media owner capacity

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days