Associate Media Director, Paid Social & Programmatic

As an Associate Media Director, Programmatic you will be responsible for driving performance, strategy, and account growth for major multi-channel paid media clients. You will report directly to the Media Director, who will assist with strategic development, planning, and team management, but you should own all media strategy, planning, execution, analysis, and reporting, and be comfortable leading a team and client communication.

Responsibilities

Successful end-to-end management & strategic oversight of designated paid media accounts; Meet pacing & KPI requirements for held accounts; Own all paid media strategy, project ideation, road-mapping & testing; Manage a team of 2-3 Media Supervisors; Work with Client Service Managers & the Group Media Director to identify client goals; Actively work to increase billing & channel support for existing media accounts; Continually work to learn new strategies, test new platforms & expand Healthcare paid media offerings; Own and build out programmatic media vendor relationships, playbook, and strategies across channels like CTV, OLV, display, native, and more; Function as the primary point of contact and escalation both internally & externally for all owned accounts; Generate reports, write insights, & communicate with the client; Responsible for ongoing maintenance of held accounts; Full ownership of Paid Media strategy for assigned accounts; Drive strategic ideation on all accounts; Design & deploy tests in accounts on a monthly & quarterly cadence; Continuously test, verify, and improve full-funnel structures; Helping to develop effective use of AI tools to streamline workflows and improve performance; Other applicable or related duties as assigned

Requirements

Proficiency in spoken and written English at an advanced level; 100% remote and US time zone working hours required; 6-8+ years of Paid Media experience; Experience managing multiple paid media accounts with budgets ranging between $300K-$3MM per month; Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels; Extensive experience in campaign management & strategy across Programmatic advertising and Meta Ads; Experience with full funnel strategy, lead generation, driving brand awareness and measuring incremental lift; Experience with Google Analytics, GTM, conversion and optimization strategy; Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence; Client relationship management experience; Team management, delegation, and development experience

Nice to have

Google (Search, PMAX, Demand Gen, Youtube, Video, etc.); Familiarity with multiple programmatic DSPs with managed service and self service; related DMPs and data partners; GA4 knowledge; LinkedIn, TikTok, Reddit, or Bing ads