Associate, Media Planning, Pakistan

Responsibilities

Support the development of media strategies and annual media plans, including phasing and budgeting, to achieve brand KPIs; Assist the Business Manager/Client Lead in maintaining strong working relationships with brand teams and identifying potential media opportunities; Support the development of media plans across traditional and digital channels based on client objectives and target audience insights; Analyze campaign and media data to provide recommendations for optimization; Assist in troubleshooting and resolving issues with media/account teams and media vendors; Maintain effective working relationships with media suppliers, internal teams, specialist departments, and brand teams; Support the preparation of quarterly, semi-annual, and annual media reviews and recommendations; Ensure timely delivery of media plans, monthly post-buys, campaign reports, presentations, and other client requirements; Coordinate with relevant teams to resolve billing and campaign-related issues; Work cross-functionally with the Client Management team, Account Directors, and specialist teams as required; Support the media management and execution process by coordinating with relevant internal and external stakeholders; Assist in preparing campaign launch presentations and showcasing campaign performance to the brand team; Contribute to regional and industry award submissions by supporting the development of relevant case studies and presentations; Stay updated on media trends, new platforms, tools, and innovations across traditional and digital media; Share knowledge and support the development of Assistant Planners and junior team members on media fundamentals as required

Requirements

Strong organizational and numerical skills; Ability to work effectively in a fast-paced environment and under pressure; Proficiency in MS Excel and other relevant MS Office tools; Strong attention to detail and ability to manage multiple priorities; Ability to meet deadlines and manage multiple deliverables simultaneously; Good analytical and problem-solving skills; Strong interpersonal and communication skills, with the ability to communicate effectively with internal and external stakeholders; A proactive approach with a willingness to learn and develop expertise in media planning; Good understanding of traditional and digital media channels; Bachelor’s degree in BBA, Marketing, Business, Media, or a related field from a reputable university; 2–3 years of relevant experience in media planning, media buying, digital media, marketing, or a related field

Nice to have

Experience working with media planning tools, data, and campaign performance analysis

Benefits

Work in a competitive yet collaborative environment that combines creative media thinking with the scale and expertise of one of the world’s largest media companies; Opportunity to learn and work on impactful media campaigns alongside specialist teams and experienced media professionals; Build expertise across both traditional and digital media channels and develop into a well-rounded media planner