Associate, Performance

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. This role involves managing and optimizing digital campaigns, primarily on TikTok and Meta, for established global brands across multiple markets. The team operates on a hybrid approach, with teams in the office around four days a week.

Responsibilities

Manage campaign implementation and collaborate with media owners, agency partners, planners, and internal buying teams to ensure deliverables are launched accurately and on time across multiple markets; Execute digital campaigns across social, display, video, search, mobile, and programmatic channels; Primarily manage and optimize campaigns on TikTok and Meta platforms; Support managers on full-funnel campaign planning and activation strategies across awareness, consideration, conversion, and eCommerce objectives; Implement campaign activities for established global brands across multiple markets; Provide actionable insights during mid and post-campaign reporting to support in-flight optimizations and future campaign recommendations; Apply knowledge of media landscape and digital channels to understand how media execution integrates into broader communication strategies; Work closely with planners, clients, and internal stakeholders across regional/global markets; Assist the team in all aspects of servicing clients to standards of excellence; Ensure financial processes are followed, including client setup, billing, invoicing, and campaign tracking requirements; Manage multiple campaigns and stakeholders simultaneously; Keep learning and developing industry knowledge, platform expertise, and understanding of emerging technologies and trends; Any other projects or tasks as assigned from time to time

Requirements

Bachelor's degree or diploma in Media & Advertising, Mass Communication, Digital Marketing, Computer Science, or equivalent experience; Strong understanding of digital media platforms, media planning fundamentals, and campaign optimization principles; Fluent English communication skills (both written and verbal); Strong project management and stakeholder management skills; Proficient in Microsoft Excel and PowerPoint; Strong analytical, problem-solving, and time management skills; Detail-oriented, meticulous, responsive to deadlines, and able to multitask in a fast-changing environment; Strong willingness to learn, adapt, and continuously improve; Team player with the ability to receive and provide feedback professionally; Passionate about digital media, technology, and evolving industry trends; Proactive mindset with strong ownership and accountability in execution; Ability to clearly communicate media recommendations, campaign performance, and platform capabilities to planners, clients, and internal stakeholders

Nice to have

Experience in Digital Marketing, Paid Social, Performance Marketing, or relevant internship programs; Hands-on experience with TikTok and Meta campaign execution across full-funnel objectives; Experience with DV360, Google Ads, Campaign Manager 360, or other programmatic/ad tech platforms; Additional exposure to platforms such as LinkedIn, YouTube, Snapchat, Pinterest, or other emerging channels

Benefits

Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups and in-office events; Access to the extensive global WPP Media and WPP networks for professional development