Brand Coordinator

The Brand Coordinator contributes to fortifying canfitpro's visibility and position as a leading authority in fitness education and professional development by delivering consistent, timely, and audience-focused communications. This role coordinates branded content and publications, monitors online conversations and brand performance, gathers and translates research and audience insights into actionable recommendations to strengthen brand awareness. Working conditions: hybrid working environment with 2-3 days in office; able to travel to events in Canada if required; able to work some evenings or weekends as required. People leadership: 0 direct reports.

Responsibilities

Writes, edits, and proofreads content for blogs, magazine articles, reports, web pages, and marketing materials; Coordinates the development and production of publications, including magazines, trend reports, and other branded content; Collaborates with internal teams, external contributors, partners, and vendors to gather and manage publication content and assets; Partners with B2B and Events Teams to ensure sponsorship, advertising, and partner entitlements are incorporated into publications; Maintains content calendars, publication timelines, and quality standards; Monitors and analyzes online conversations, brand mentions, reviews, and industry discussions; Provides recommendations to strengthen brand awareness, discoverability, credibility, and audience engagement; Collaborates with the Digital Marketing Coordinator to monitor and engage in brand-related conversations; Partners with content and digital teams to optimize content for search engines, AI indexing, and online discoverability; Supports the delivery of surveys, research, and data-driven reports; Coordinates industry trend surveys, member surveys, and event feedback initiatives; Collects, analyzes, and communicates survey and research findings; Prepares, publishes, and integrates trend reports and research findings into publications and thought leadership content; Maintains reporting processes, data collection activities, and documentation; Supports and coordinates canfitpro's Advisory Council activities, including meeting logistics, communications, agendas, minutes, and stakeholder records; Tracks council participation, recommendations, and contributions

Requirements

Bachelor's degree, or diploma in marketing, journalism, public relations/communications or data analytics; 1–3 years of experience in brand communications, PR, marketing, or a related field; Demonstrated experience in stakeholder engagement; Experience with social listening or reputation monitoring tools and synthesizing data and research into clear, actionable reports and/or publications; Strong writing skills, including ability to write for multiple audiences and experience drafting feature stories, media materials, web copy, blog posts, and presentations; Creative thinker, with experience promoting products or services to consumer audiences; Strong project management skills, attention to detail, and ability to manage multiple projects and timelines; Demonstrated ability to build relationships, persevere, adapt and problem solve; Keen understanding of confidentiality and high integrity; Great team player, able to work with a range of personalities

Nice to have

Experience in fitness, health, wellness, or professional education sector; Familiarity with AI tools and emerging LLM optimization / GEO practices; Experience managing surveys (design, distribution, analysis) using tools like SurveyMonkey, Typeform, or similar; Experience working within or alongside a formal membership organization; Related courses and certifications (e.g. marketing, business, content development)

Benefits

FREE Fitness membership and discounted membership for friends and family; Group benefits plan designed to meet employees' basic and life-changing benefits needs; Diversity, Equity and Inclusion Learning; Paid day off during your birthday month every year; Free online learning in all areas of the business; Access to certifications and continuing education at no cost; Employee Recognition Program with coins redeemable for gift cards