Brand Manager

Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water®. Sourced from the islands of Fiji, FIJI Water is the No. 1 premium imported bottled water brand in the United States, and America’s Favorite Bottled Water Brand. FIJI Water is sold in more than 80 countries worldwide, known for its iconic square bottle, unique mineral profile, and soft smooth taste. Sourced from a natural artesian aquifer in the islands of Fiji, the difference is the source – FIJI Water gathers natural electrolytes and minerals and maintains a perfectly balanced pH.

FIJI Water is committed to doing business responsibly and seeking opportunities to make a difference. That commitment extends to the FIJI Water Foundation – one of the largest philanthropic organizations in Fiji – which focuses its efforts and investments on education, clean water access, environmental sustainability, health and wellness, emergency relief, and community development.

We are currently looking for an experienced Brand Manager to play a key role in developing and refining the consumer marketing strategy for FIJI Water. This person works cross-functionally with our creative agency and product development teams, collaborating closely on marketing plan development and implementation as well as all new packaging development.

Strong initiative and planning, project management, organization, and attention to detail are essential in this role. The Brand Manager will work cross functionally with Retail Sales, On Premise Sales, Trade Marketing, PR & Events, Consumer Insights, Logistics, Finance, eCommerce, and the internal creative agency as well as with multiple external partners and vendors.

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Pay Range: $130,000 - $145,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Responsibilities

Co-lead annual brand planning process. Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables. Manage effective execution of marketing plans and campaigns.; Manage new product development initiatives both on the base business and innovation. Project-manage all cross-functional activities to achieve successful, on-time launches, and ensure consistent brand positioning for new item launches.; Write creative briefs and manage the in-house creative agency's activities/projects, providing direction for all necessary marketing/creative material produced internally or externally. Ensure consistent creative execution and positioning and development of integrated campaigns.; Develop, maintain and consistently communicate compelling brand positions and USPs. Demonstrate discipline in providing creative direction and ensure creative and programming alignment with brands' target audiences and opportunities.; Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.; Partner with Sales and Consumer Insights & Innovation teams to stay on top of industry activity, trends, and maintain superb knowledge of our category landscapes. Monitor state of business including distribution, brand share, promotional effectiveness, and category trends as well as relevant competitive developments. Analyze data and create strategic recommendations to leadership pertaining to new opportunities.; Oversee integration of PR, digital and social media strategies and initiatives that drive brand visibility and loyalty.; Develop and manage marketing budget for Brand.; Build collaborative relationships with Sales, Finance, Operations, and Product Development.

Requirements

5-8 years proven success in brand management or consumer marketing within CPG, food or beverage experience a plus.; MBA degree strongly preferred, BA required.; Solid understanding of the following areas: advertising, digital/social media marketing, consumer promotions, POS marketing, PR, and syndicated data (e.g., IRI or Nielsen).; Strong cross-functional project management skills, including leading new product development efforts.; Excellent written and oral communication and presentation skills.; Strong analytical skills/attention to detail required.; Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment without much direction or supervision.; Exceptional sense of urgency, with strong aptitude for learning and problem-solving.; Advanced Excel and MS PowerPoint skills required.