Brand Manager

This is a business with strong international backing, a clear sense of brand purpose, and a bold growth agenda in the UK. Operating across multiple categories and channels, they are known for building premium, insight-led brands that resonate with modern consumers. Their success is driven by a blend of long-term strategic investment and day-to-day commercial agility. The business combines the scale of a global player with the mindset of a challenger. Innovation is central to their culture. With ongoing investment in brand development and NPD, they are expanding rapidly across both Retail and Out-of-Home. Their brands continue to gain traction as products of choice in highly competitive categories. The internal culture is fast-paced, collaborative, and ambitious, built around people who care deeply about quality, creativity, and performance. There is now an opportunity to join the UK marketing team and take full ownership of one of the most exciting and high-potential premium brands in the category. This is a confidential search for a brand that combines global brand equity with local growth ambition. The business is investing heavily in its category and has already delivered strong UK results. Now they are looking for the right person to lead the next phase. You will have the freedom to shape strategy and the support to deliver it. You will gain visibility, influence, and the chance to leave a lasting mark on both brand and business.

Responsibilities

Full ownership of UK brand performance across grocery, Out-of-Home, and innovation; shape brand plans, communications strategy, campaigns, and market leading activations; end-to-end responsibility for NPD and EPD, working closely with NPD, operations, and supply chain; operate as the Mini-MD of the brand, with full accountability and autonomy to drive results; lead innovation in new formats, channels, and consumption occasions; champion ESG initiatives and bring brand purpose to life in a meaningful and visible way

Requirements

classically trained FMCG marketer, either already at Brand Manager level or a high-potential ABM ready for more; confident leading cross-functional teams and agency partners to drive commercial results; commercially savvy, analytical, and proactive in driving brand growth; experienced across multiple channels including retail, Out-of-Home, and convenience; strong in both strategy and execution, with creative flair and commercial discipline; high energy, low ego, and a team-first approach; deeply connected to consumer insight, with the ability to turn understanding into action; comfortable operating in a business that blends structure with pace and values ownership

Benefits

Attractive Salary & Benefits; Hybrid working; highly engaged team; clear opportunities for internal growth; high-quality insight and strong support from a well-invested, global group; fast-moving, entrepreneurial UK culture where ideas and decisions move quickly