Bulgarian Content Writer

North Star Network is looking for a Bulgarian Content Writer to join our editorial team. As a Writer, you will create high-quality, engaging, and SEO-optimized content for our Bulgarian sports betting and online casino websites. Working closely with Content Managers, Editors, and SEO Specialists, you will produce content that helps users make informed decisions while supporting the growth of our brands in the Bulgarian market.

Responsibilities

Create original, high-quality articles following detailed content briefs and editorial guidelines; Produce sports betting, online casino, bookmaker, slot, and gambling-related content tailored to the Bulgarian market; Conduct thorough research to ensure factual accuracy and up-to-date information; Adapt writing style to different audiences, brands, and content formats; Deliver content on time while maintaining consistently high quality; Use WordPress to upload and format articles; Apply SEO best practices, including keyword optimisation, internal linking, metadata, and content structure; Update existing content based on feedback from Content Managers and SEO Specialists; Review and refresh articles to ensure accuracy, relevance, and strong search performance; Follow content briefs designed to maximise visibility and user engagement; Work closely with Content Managers, Editors, and SEO Specialists; Incorporate editorial feedback and continuously improve content quality; Communicate proactively regarding deadlines, challenges, and content ideas; Contribute to maintaining a consistent editorial tone across all Bulgarian brands; Ensure all content complies with editorial standards, local regulations, and responsible gambling guidelines; Register at both bookmakers and online casinos and provide screenshots of the registration and bonus activation process as proof of genuine user experience (personal data will always be blurred); Maintain a high level of accuracy, readability, and credibility; Source every bonus figure and condition from the operator’s own official terms

Requirements

Legally eligible to register and maintain personal accounts on Bulgarian-licensed sports betting and online casino operators (legal age 18+ and valid official identity documents that can pass operators’ identity verification/KYC); Native-level Bulgarian speaker with excellent writing and editing skills; Professional working proficiency in English; Previous experience writing SEO content, ideally within sports betting, online casino, or iGaming; Strong understanding of SEO fundamentals and content optimisation; Excellent research skills and attention to detail; Ability to write engaging, informative, and conversion-focused content; Comfortable working remotely in a fast-paced, international environment; Highly organised, autonomous, and able to manage multiple deadlines; Good working knowledge of WordPress (able to upload and format articles yourself); Excellent research and writing skills to produce engaging, informative, and unique content (no AI-generated or rewritten articles); Every bonus figure and condition must be sourced from the operator’s own official terms, no invented numbers, and no claims that cannot be traced back to a document

Benefits

Full-time Service Provider contract; 100% remote position with flexible working hours; Opportunity to work on leading international sports betting and casino brands; Multicultural and collaborative international team; Continuous feedback and opportunities to develop your editorial and SEO skills; Long-term collaboration within a fast-growing digital media company