Business Manager Programmatic

WPP Media is looking for a Business Manager – Programmatic to lead programmatic media buying and campaign execution across digital platforms. In this role, you will oversee strategy, optimization, vendor partnerships, and campaign performance while managing a team to deliver exceptional client outcomes through data-driven programmatic solutions.

Responsibilities

Lead the Programmatic team in planning, buying, executing, and optimizing digital campaigns; Develop programmatic media strategies aligned with client business objectives; Manage campaigns across DSPs, ad exchanges, private marketplaces, and programmatic guaranteed deals; Monitor campaign pacing, delivery, budgets, and performance to ensure KPIs are achieved; Analyze campaign performance and provide optimization recommendations based on real-time insights; Lead audience segmentation, targeting strategies, and data utilization; Maintain strong relationships with DSP partners, publishers, technology vendors, and data providers; Review campaign reports and present performance insights to internal stakeholders and clients; Ensure campaign quality, brand safety, viewability, fraud prevention, and compliance with industry standards; Lead troubleshooting and resolution of campaign delivery issues; Collaborate closely with Planning, Client Leadership, Investment, Ad Operations, Analytics, and Digital teams; Monitor market trends, emerging technologies, and programmatic innovations; Support regional and global reporting requirements; Coach, mentor, and develop team members; Drive continuous process improvements to enhance operational efficiency and campaign effectiveness

Requirements

BBA/MBA from a reputable university or equivalent qualification; Minimum 5+ years of experience in Programmatic Media Buying, Digital Media, or Programmatic Advertising; Hands-on experience with DSPs such as DV360, The Trade Desk, Xandr, Amazon DSP, or similar platforms; Strong understanding of RTB, PMP, Programmatic Guaranteed, audience targeting, and digital measurement; Experience working with ad servers, verification tools, analytics platforms, and campaign reporting; Strong analytical and problem-solving skills with the ability to interpret campaign data and optimize performance; Excellent stakeholder management, communication, and presentation skills; Strong negotiation and vendor management capabilities; Excellent time management and prioritization skills; A proactive mindset with a passion for digital innovation and continuous learning

Benefits

Competitive medical, vision, and dental insurance; Significant paid time off; Employee wellbeing facilities; Employee mental health awareness days; Employee resource groups; Frequent in-office events; Hybrid work approach