Business Planning Leader

The Business Planning Lead provides executive leadership for all aspects of demand management, including leading the Integrated Business Planning (IBP) Demand Review step, to support the delivery of the Annual Operating Planning and Strategic Plan for the business category they serve. This position plays a critical role in working cross-functionally to refine a rolling 24+-month volume and financial business projections, surfacing gaps and working with business partners to develop effective counter measures to mitigate risks and maximize opportunities.

Responsibilities

Provide executive leadership for all aspects of demand management, including leading the Integrated Business Planning (IBP) Demand Review step; Serve as demand lead within the IBP Demand Review step, representing rolling projections of demand and investment intent; Surface risks and opportunities, including gaps vs. financial commitments, and recommendations to close; Own integration of commercial investments into category commercial demand plans; Partner with Sales, Marketing, and Revenue Growth Management to ensure investment assumptions are explicit, modeled, and tracked; Act as single point of demand integration across Commercial Sales, Marketing, and Finance; Coordinate with Finance to understand financial implications; Collaborate with Data Science to tune forecast models; Direct Demand Analysts; Influence senior leaders through clear narratives; Leverage metrics to evaluate and improve forecast performance; Ensure consistent, standardized process; Partner with Demand Product Owner, Data Science, and Demand Analysts to enhance process and tools

Requirements

10+ years of relevant experience in Commercial Planning, Marketing, Sales, Finance, and/or Strategy within CPG or adjacent industries; multiple functional experiences strongly preferred; Demonstrated experience operating in IBP / S&OP process disciplines; Bachelors required

Nice to have

MBA; Strategic & Business Acumen; Deep understanding and curiosity of the P&L and how investments create demand across marketing, sales, pricing, and innovation; Ability to translate business strategy into quantified demand implications; Strong ability to connect disparate information, including understanding of marketplace factors (including external forces like competition and category performance) and leverage that to recommend controllable actions to drive Campbell outcomes; Analytical and Problem-Solving Capabilities; Strong ability to synthesize data, analytics, and judgment into decision ready insights; Comfort interpreting advanced analytics and model outputs without losing business context; Leadership & Influence; Communicate strategically through storytelling to engage stakeholders and convey complex ideas with clarity and impact; Proven ability to lead through influence, not authority; Clear, compelling communicator of complex tradeoffs; Escalate and prioritize material risks and opportunities with clear recommendations; Exhibit a mindset of continuous process improvement by actively seeking opportunities to enhance efficiency and effectiveness; Ability to travel as needed (10-15%) to company meetings, company & customer meetings

Benefits

Medical; dental; short and long-term disability; AD&D; life insurance (for individuals, families, and domestic partners); matching 401(k) plan with immediate vesting; unlimited sick time; paid time off; holiday pay; free access to fitness center (if WHQ); access to on-site day care operated by Bright Horizons; company store; Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually; Employee Resource Groups (ERGs); competitive health, dental, 401k and wellness benefits beginning on first day of employment