Campaign Manager, Social

Adswerve is looking for a Strategic Campaign Manager, Paid Social to join the Performance Media team! The Strategic Campaign Manager, Paid Social is responsible for the end-to-end execution, management, and optimization of paid social media campaigns across platforms such as Meta, Pinterest, and LinkedIn. This role combines tactical hands-on expertise with strategic insight to deliver measurable business outcomes and maximize client ROI.

Responsibilities

Develop and oversee multi-platform paid social strategies across Meta (Facebook & Instagram), Pinterest, LinkedIn, and TikTok; Define target audience parameters, leverage first-party and native platform data, and build custom/lookalike audiences; Collaborate with creative teams to optimize ad formats, creative messaging, and placement-specific content strategies; Build out comprehensive media plans and leverage new platform features and capabilities to optimize media spend and improve client ROAS; Manage the entire campaign lifecycle, including setup, ad trafficking, QA, and launch within native social ads managers (Meta Ads Manager, Pinterest Ads Manager, and LinkedIn Campaign Manager); Monitor campaign pacing, performance, and integrations daily to ensure flawless execution; Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing; Interpret and report on attribution models to illustrate the impact of paid social tactics across full-funnel objectives; Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations; Leverage Google Analytics, Data Studio, and MMMs/MTAs to track, measure, and report on the success of paid media campaigns; Lead regular planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance; Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals; Work cross-functionally with AdOps, Programmatic, and SEM teams to ensure integrated media strategies

Requirements

3+ years of proven experience in paid social advertising activation and campaign planning; Hands-on expertise across major paid social ad platforms, specifically Meta Ads Manager, Pinterest Ads Manager, and LinkedIn Campaign Manager; Ability to translate complex digital media metrics into clear, meaningful campaign stories; Strong organizational and project management skills with the ability to lead client calls and present data-driven strategies; Proficiency in placing tracking pixels and Conversions API (CAPI) integrations on client websites (directly or using GTM), managing product catalogues, and building ecommerce conversion and attribution models

Benefits

Semi-annual bonus potential; Medical, dental and vision available for employees; Paid time off including vacation, sick leave & company holidays; Paid volunteer time; Flexible working hours; Summer Fridays; Work From Home Light days between Christmas and New Year's Day; 401(k) Plan with 5% company match and no vesting period; Employer Paid Parental Leave; Health-care Spending Accounts; Dependent-care Spending Accounts; Employer Paid Basic Life Insurance; Voluntary Life Insurance (Employee/Spouse/Child); Employer Paid Short & Long Term Disability; Employee Assistance Program (EAP); Continuing Education Reimbursement; Employee Referral Bonus Program; Monthly Remote Work Stipend; New Hire Office Equipment Reimbursement