Category Analyst

This role can sit out of the following locations: Dallas, TX or Santa Monica, CA

The Category Analyst supports 7-Eleven sales growth strategies by providing insightful analytics and shopper insights that support a mutually beneficial growth plan. The Category Analyst candidate requires an advanced working knowledge of the resources required to complete and present category & brand development related projects. Data resources and tools include Syndicated Scan (IRI/Nielsen), Retailer transaction/loyalty data, BI reporting, and Numerator. This position will provide reporting and space planning support and act as the key Category Management resource.

Key internal interactions are with the Category Development team lead by the Director of Category Development, and the Account Management team. Externally, this position primarily interacts with Buyers and Senior Buyers at the retailer.

CUSTOMER ANALYSIS

Creation of presentations using a persuasive selling format, founded on research and analysis to achieve category and brand objectives.

Creation of sales content, including sell sheets for execution of category and brand objectives.

Create templates and executive summaries to analyze brand & market trends.

Identify opportunity gaps in volume, share, pricing, promotion, shelf space and product distribution.

Track, measure, and communicate results from in-store merchandising initiatives.

Research mindset, seeking to always answer the questions of how and why and provide depth to audiences.

Track record for building winning customer relationships.

CATEGORY & BRAND ANALYTICS

Strategic and start-up attitude, eager to launch and elevate the brand and category to a new channel of trade.

General analytic curiosity and willingness to adopt/learn new approaches to analyzing data.

Apply third party research resources, including Kantar, to inform and direct strategy for the channel and the category.

Work with the Shopper and Consumer insights teams to identify key shopper groups or purposes within the channel and specific retailers.

Generate and interpret reports with syndicated and internal sales sources to support Red Bull’s category development strategy.

Support team needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and customer service.

Requirements

2-4 years related work experience; Strong story telling skills using data/research/analysis; Ability to present industry and category information in a way that establishes rapport, persuades others, and provides the audience with a clear understanding of the business issue at hand; Broad general knowledge of the CPG industry; Advanced Excel skills include pivot tables, slicers, and formulas to automate and add value to reports, Tableau a plus; Space planning software experience is a plus; Excellent oral and written communication skills; Expert in Microsoft Excel, PowerPoint, and Word; Self-starter, detail oriented, highly organized, ability to multitask and work in a team-oriented environment; Understands the need for accuracy, timeliness, and a sense of urgency when required; Enjoys working in a fast paced, quickly evolving role; Strong customer service aptitude and retailer facing experience; Ability to work with all levels of the organization from Field Level to Executive Management; Bachelor’s Degree preferred; Fluent in English, additional language skills an advantage