Chief Marketing Officer - Prediction Market

Our client is a peer-to-peer betting exchange designed for smart bettors who want more value. You will join to build the future of sports engagement where users trade the game against each other, not against the house. As Chief Marketing Officer, you sit on the executive team and own the end-to-end marketing story, from brand to demand to community. You will guide the go-to-market for our September launch and drive growth as we expand into political and macro markets later.

Responsibilities

Architect and execute the go-to-market strategy to build pre-launch momentum for the September launch and beyond; Define brand positioning and category creation; educate the market on the benefits of exchange trading, including no vig, peer-to-peer liquidity, and live trading; Build and lead a marketing organization spanning Growth, CRM, Retention, Social and Community, PR, and Content; Partner with Legal and Regulatory to ensure all campaigns comply with CFTC standards and ad network policies; Oversee the marketing budget and unit economics; optimize spend to hit CAC and LTV targets; Report marketing metrics to the CEO and Board on customer acquisition, retention loops, brand sentiment, and market liquidity drivers

Requirements

10-12+ years of progressive marketing leadership, with VP or C-suite level experience in sports betting, DFS, crypto, fintech, or sports media; Proven track record launching consumer products from zero to one and scaling to millions of active users in high-growth or regulated environments; Deep domain expertise in sports culture, market dynamics, derivatives and trading concepts, and the sports betting regulatory landscape; Regulatory savvy with experience navigating complex legal boundaries such as CFTC, SEC, gaming commissions, or financial compliance; Exceptional storytelling and strong written and verbal communication to define a category-defining narrative

Nice to have

Master’s degree or MBA in Business, Marketing, or Finance