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Cluster Director of Sales & Marketing – MICE

Radisson Hotel Group Rīga, Lettland
Vollzeit Arbeit vor Ort

Veröffentlichungsdatum: 06.10.2026

Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,500 hotels in operation and under development in 95+ countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter.

Radisson Hotel Group is looking for a strategic and dynamic commercial leader to step into the role of Cluster Director of Sales & Marketing – MICE . In this position, you will spearhead the MICE segment and drive business growth across a powerful portfolio of 5 interconnected hotels in Riga, Latvia: Radisson Blu Hotel & Spa Daugava, Radisson Blu Ridzene Hotel, Radisson Hotel Old Town Riga, Park Inn by Radisson Riga Valdemara, Park Inn by Radisson Residence Riga Barona.

You will lead a consolidated MICE sales division, optimizing demand and cross-selling diverse properties.

Responsibilities

Cluster Strategy & Synergy: Develop and execute a unified MICE commercial strategy for the 5-hotel cluster. Efficiently channel leads across the portfolio to maximize revenue capture and eliminate internal dilution.; Revenue Generation: Maximize revenue growth by implementing strategic sales and marketing activities aligned with business objectives. Proactively source, bid for, and convert large-scale international associations, regional corporate accounts (B2B), and sports delegations to Riga.; Global Sales Integration: Work closely with Radisson's Global Sales Offices (GSO) and leverage the Radisson Rewards for Bookers and Planners program to secure long-term loyalty and repeat business.; Team Leadership: Manage, mentor, and track KPIs for a dedicated, cross-functional team of MICE Sales Managers and Coordinators.; Market Analysis & Forecasting: Identify and drive new business opportunities to expand market presence. Analyze market dynamics and drive precise revenue forecasting and collaborative pricing models in alignment with the Cluster Revenue Manager.; Coach, mentor, and motivate a small but dynamic team of Account Managers to achieve outstanding results.

Requirements

Professional Experience: 3 to 5+ years of proven experience in the senior leadership role within hotel sales and marketing, with a strong track record of driving performance.; Market Expertise: A deep understanding of the Baltic and broader European MICE landscape, alongside active professional relationships with regional PCOs, DMCs, and corporate event planners.; Technical Acumen: Working knowledge of industry-standard property and customer management systems ( Opera PMS , Salesforce CRM , and Meeting Broker ).; Language Parameters: Absolute fluency and professional working proficiency in both English and Latvian (written and spoken).; Core Competencies: A strong embodiment of Radisson's "Yes I Can!" service philosophy, exceptional negotiation skills, and a result-oriented strategic mind.

Benefits

Official employment in full compliance with Latvian labor legislation.; A highly competitive remuneration package 4600 + EUR monthly depending on the candidate experience; Continuous professional track opportunities within the global framework of Radisson Hotel Group .; Exclusive corporate employee travel rates at Radisson hotels worldwide and comprehensive executive benefits packages.
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