Coffee Specialist (Sur La Table)

As a Coffee Specialist at Sur La Table, you are the in-store expert and advocate for all things coffee. This position is responsible for delivering #bestincenter service by sharing product knowledge, brewing techniques, and personalized recommendations. The Coffee Specialist will play a key role in driving sales of espresso machines, grinders, coffee makers, and accessories through product demonstrations and educational classes.

Responsibilities

Represent Sur La Table's brand and culture by creating memorable, educational experiences that inspire repeat visits and customer loyalty; Lead engaging and informative coffee brewing demonstrations; Educate customers on brewing techniques including pour-over, French Press, AeroPress, espresso, cold brew, and coffee art; Guide customers in selecting coffee beans based on flavor profiles, roast levels, and origin; Recommend appropriate coffee equipment and maintenance practices based on customer needs; Promote and sell coffee products, equipment, and accessories; Assist the store in achieving revenue goals through customer engagement and conversion; Deliver classes that drive customer engagement and sales, measured by KPIs such as second-class sign-ups, retail culinary product sales, and guest feedback; Partner with store leaders to align culinary programming with store priorities; Collaborate on merchandising strategies that highlight key tools and products featured in classes; Ensure compliance with food safety standards, local health codes, and sanitation regulations; Maintain a coffee-ready store environment and consistent quality across in-store brewing methods; Maintain accurate inventory levels, minimize shrink, and control supply and culinary expenses; Ensure store safety and cleanliness, addressing maintenance needs promptly; Adhere to wage and hour laws and Sur La Table policies and SOPs; Direct class participants while selling to customers and retrieving merchandise

Requirements

Must be 18 years of age or older at time of employment; Passion for coffee and in-depth knowledge of brewing methods, coffee origins and equipment; Ability to create engaging, hands-on experiences for customers; Strong enthusiasm for coffee and a genuine eagerness to share knowledge with others; Excellent communication, problem-solving, and decision-making abilities; Passion for community engagement and delivering exceptional customer experiences; Proficiency in Microsoft Office and retail management systems preferred; Ability to remain standing for up to 4 hours at a time; Ability to lift and/or move merchandise weighing up to 50 lbs; Ability to ascend/descend ladders to retrieve and/or move merchandise; Ability to operate a computer, POS system, keyboards, merchandise scanners and mouse; Available to work between 12 and 16 hours per week, including nights, weekends, and holidays; Ability to work in a coffee bar area with exposure to hot equipment, steam, and varying temperatures

Nice to have

Proficiency in Microsoft Office and retail management systems