Communication Specialist II

Supports the development and execution of external communications strategies that enhance the Credit Union's reputation, strengthen brand awareness, and advance organizational priorities. This role creates and coordinates content across public-facing channels, including media relations, social media, and other external communications platforms, while ensuring messaging is consistent, engaging, and aligned with the organization's brand and strategic objectives. The ideal candidate is a skilled writer, organized project manager, and collaborative communicator who can effectively manage multiple priorities and engage diverse external audiences.

Responsibilities

Support the execution of external communications initiatives that align with organizational objectives and brand standards; Develop, edit, and distribute content across external channels, including media relations, social media, website, and public-facing communications; Partner with internal stakeholders and external vendors to gather information and develop content that promotes organizational initiatives and achievements; Ensure communications are accurate, consistent, and aligned with the Credit Union's brand voice and messaging; Support media relations activities, including preparing materials, maintaining media lists, and coordinating responses to inquiries and interview requests; Publish and monitor content across social media channels, identifying engagement opportunities and escalating potential concerns as needed; Publish website content updates including press releases; Maintain editorial calendars, distribution lists, and communications resources; Coordinate communications projects with internal partners and external vendors to ensure timely delivery; Monitor communications performance and prepare reports on media coverage, audience engagement, and campaign results; Manage multiple assignments while maintaining quality, organization, and attention to detail; Performs other duties as assigned; Complies with regulatory compliance and assigned training requirements including BSA regulations

Requirements

High School Diploma or GED required; Bachelor's Degree in a related field or equivalent years of experience required; 3-5 years of prior relevant experience required; Strong written, verbal, and interpersonal communication skills; Knowledge of communications, public relations, media relations, social media, and digital communications best practices; Ability to maintain consistent brand messaging, tone, and voice across internal and external communications; Strong organizational and project management skills; Ability to build collaborative working relationships with stakeholders across all levels of the organization; Experience using content management systems, social media management platforms, media monitoring tools, and Microsoft Office applications; Ability to monitor communications performance, analyze data and trends, and prepare reports; Strong attention to detail, critical thinking, and problem-solving skills; Demonstrated initiative, adaptability, and a proactive approach