Consumer Digital Strategy Lead

Lead the end-to-end strategic agenda for the category across Southeast Asia—driving integrated growth through connected communications, audience-first planning, and cross-market orchestration. Act as the strategic bridge between regional ambition and market execution, shaping IMC strategies, elevating creative output, and ensuring seamless integration across media, creative, KOL, commerce, and data ecosystems.

Responsibilities

Lead annual strategy and IMC development for Chocolates across SEA; Drive regional + local campaign strategies (festive, innovation, key campaigns); Enable Consumer Experience pillars (Data, Personalization, KOL, eCommerce); Develop audience frameworks and playbooks; Build Test and Learn (T&L) agendas and adoption across markets; Lead end-to-end integration across creative, media, KOL, commerce, and data; Drive media effectiveness, innovation and cross-market scaling; Lead strategic briefing for ideas and solutions from JBP and non-JBP partners; Partner with CDS/Data/Commerce leads for connected planning; Define connected consumer journeys and touchpoint roles and integration; Act as primary strategic voice for CDM across SEA from WPP Media; Partner with Regional Equity teams and strategic link with in-market leads; Lead relationships with WPP Creative (regional and global), and other agencies; Support regional and local strategy teams for award entries showcasing best in class work; Build and maintain a regional library of strategic case studies, frameworks, and best practices

Requirements

12+ years in brand strategy, communications planning, or integrated strategy roles; Strong experience working on FMCG/CPG brands; Deep understanding of Southeast Asian consumer culture, digital ecosystems, and media behaviours; Demonstrated ability to lead multi-agency integration; Exceptional communication, storytelling, and client partnership skills; Proven track record of elevating creative work through strategic leadership; Ability to manage complexity across multiple markets and stakeholders

Nice to have

Preferably in top-tier creative or media agencies; Food/snacking experience is a plus

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Inclusive culture with employee resource groups; Frequent in-office events