Consumer Insights Manager

BRAND BUILDING (Marketing Plan):

- Builds the 360⁃marketing plan for the brand and defines KPIs, also managing product & trade marketing activities, and collaborating with Consumer Engagement and Digital Teams.
- Profiles consumers, adapting global guidelines to local reality.
- Defines the Consumer Journey according to the profiled targets.
- Defines the advertising and distribution mix.
- Adapts the marketing plan accordingto sales performance, trends, competitors and social media metrics.

PRODUCT MANAGEMENT (Product Portfolio Management):

- Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type).
- Manage and maintain discontinued products and returns with the objective of reducing returns.
- Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy.
- Forecasts GWP, testers and samples.
- Manages pricing (new products, price increases, price upload and pricelist creation) according to regional and global policies.
- Analyzes sales performance of key categories.
- Runs COGS (Cost of Goods Sold) analysis in order to continuously optimize product assortment Product Expert.
- Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets.
- Responsible for campaigns (Event Management, timing of campaigns and tracking hereof) Supply management.
- Creates Account and Purchase⁃Order ledger and follow⁃up.
- Supply management and responsible for giving information to relevant stakeholders.
- Manages returns and assortments.

MARKETING STRATEGY (Strategy insights & solutions):

- Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness.
- Defines and presents regional marketing plans, ensuring their effective implementation.
- Shares ideas and challenges in cross brand meetings Campaigns support.
- Builds local product offerings if relevant in collaboration with Trade Marketing.
- Supports Consumer Marketing in building local launch plans.
- Responsible for campaigns (Event Management, timing of campaigns and tracking).
- Contributes to Visual Merchandising decision⁃making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams.

BUDGETING:

- Manages Marketing budget, reviewing P&L on a monthly basis.
- Defines A&P budget and optimizes it.

CUSTOMERS & CR Customers:

- Regularly connects with consumers, looking for data and insights (e.g. Focus Groups, Surveys).
- Gathers feedback from customers with the Consumer Communication Executive Customer Relationship.
- Proactively seeks ways to manage CR in line with global activities and to look for locally relevant causes and activities.
- Engages in CR activities across various touch points.

Responsibilities

Builds the 360⁃marketing plan for the brand and defines KPIs, also managing product & trade marketing activities, and collaborating with Consumer Engagement and Digital Teams.; Profiles consumers, adapting global guidelines to local reality.; Defines the Consumer Journey according to the profiled targets.; Defines the advertising and distribution mix.; Adapts the marketing plan accordingto sales performance, trends, competitors and social media metrics.; Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type).; Manage and maintain discontinued products and returns with the objective of reducing returns.; Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy.; Forecasts GWP, testers and samples.; Manages pricing (new products, price increases, price upload and pricelist creation) according to regional and global policies.; Analyzes sales performance of key categories.; Runs COGS (Cost of Goods Sold) analysis in order to continuously optimize product assortment Product Expert.; Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets.; Responsible for campaigns (Event Management, timing of campaigns and tracking hereof) Supply management.; Creates Account and Purchase⁃Order ledger and follow⁃up.; Supply management and responsible for giving information to relevant stakeholders.; Manages returns and assortments.; Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness.; Defines and presents regional marketing plans, ensuring their effective implementation.; Shares ideas and challenges in cross brand meetings Campaigns support.; Builds local product offerings if relevant in collaboration with Trade Marketing.; Supports Consumer Marketing in building local launch plans.; Responsible for campaigns (Event Management, timing of campaigns and tracking).; Contributes to Visual Merchandising decision⁃making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams.; Manages Marketing budget, reviewing P&L on a monthly basis.; Defines A&P budget and optimizes it.; Regularly connects with consumers, looking for data and insights (e.g. Focus Groups, Surveys).; Gathers feedback from customers with the Consumer Communication Executive Customer Relationship.; Proactively seeks ways to manage CR in line with global activities and to look for locally relevant causes and activities.; Engages in CR activities across various touch points.

Requirements

Degree in Marketing or equivalent; + 5 years Marketing experience in a retail/cosmetics/luxury goods or FMCG arena; Fluent English + Local Language; Strong strategic accountability in marketing; Good communication skills including understanding how to clearly communicate messages to consumer and key stakeholders; Excellent analytical and decision making skills; Personality: willingness to lead, test, learn and challenge the status quo.; Proactivity; Strong digital understanding, with interest in trends and new technology; Ability to lead a cross‑functional team and interface with international markets; High "luxury touch"