Content Design Lead (12 month fixed term contract)

As Content Design Lead, you'll lead the evolution of content design as a strategic product capability, shaping clear, trusted and scalable experiences that help users make better decisions with confidence. You'll set direction for help documentation and in-product guidance, terminology, taxonomy and interaction patterns, ensuring they work together across human-facing, AI-powered and agentic experiences. You'll connect content practice to product strategy, business goals and measurable outcomes. This is a 12-month fixed-term contract.

Responsibilities

Lead content strategy and design across complex digital products, moving between strategic direction and hands-on delivery; Architect information structures, taxonomies, metadata models and structured-content approaches that support discoverability, reuse and consistent experiences across products, headless CMS platforms and digital adoption tools; Shape AI-powered experiences, including conversational journeys, prompts, agent behaviours, response patterns and human hand-offs; Define evaluation frameworks for AI-generated and agent-delivered content, covering usefulness, accuracy, safety, digital accessibility, consistency and user trust; Align content with semantic and data layers, partnering with Product, Design, Engineering, Research, Data, AI and technical architecture colleagues; Establish scalable content operations, using appropriate AI-assisted workflows while maintaining editorial standards, governance and meaningful human oversight; Develop standards and reusable patterns for terminology, help, guidance, interaction content and structured content across the product ecosystem; Use evidence from research, analytics, experimentation and continuous discovery to improve user and business outcomes; Set direction for help documentation and in-product guidance, terminology, taxonomy and interaction patterns; Connect content practice to product strategy, business goals and measurable outcomes

Requirements

Significant information architecture experience, including designing taxonomies, metadata, navigation models, ontologies or structured-content systems for complex digital products; Advanced content design expertise across end-to-end product journeys, complex information and interaction patterns; Experience shaping AI-powered content experiences, such as conversational interfaces, prompt design, agent experiences, retrieval experiences or AI-assisted content workflows; Understanding of semantic content and how content structures connect with data models, search, retrieval and product architecture; Experience defining AI-content quality measures, evaluation criteria or governance, with a strong approach to accuracy, safety, digital accessibility and human oversight; Systems thinking that connects individual content decisions to reusable patterns, design systems, content operations and the wider product ecosystem; Collaborative leadership and strong influencing skills across Product, Design, Engineering, Research, Data and AI disciplines; Evidence-led practice, using research, analytics and experimentation to improve content and demonstrate impact

Nice to have

Enjoy moving between strategic direction, information architecture and detailed content design; Can translate complex technical, semantic and AI concepts into clear product decisions and practical standards and align to product goals; Look for systemic improvements rather than repeatedly solving the same content problem; Are comfortable establishing responsible practice where patterns for AI-powered experiences are still emerging; Can make a clear case for content decisions

Benefits

Hybrid working with early Friday finishes; Flexible Benefits Allowance, usable towards selected benefits, with any remaining unused allowance paid into salary or towards pension contributions; Private Medical cover through Vitality (option to add partner and/or dependents); Healthcare Cash Plan; Life Assurance cover; Income Protection; Critical Illness cover; Access to employee assistance support services; Aviva pension scheme with up to 7.5% employer matching; 25 days annual leave (increases over time) plus bank holidays; Option to purchase additional leave; Birthday/name day off; Family leave benefits; Flexible working hours