Content Marketing Lead

finmid powers embedded financing across ~30 European markets — so far with almost no marketing. What's proven to work for us is authentic, founder-led content: short videos and PR features that show real people and the real impact our product has on SME growth. What we're missing is the creative engine behind it: someone who can turn what we do into a constant stream of engaging content. That's this role. You'll own top-of-funnel content end-to-end, with our co-founder's LinkedIn as your primary distribution channel.

Responsibilities

Own finmid's top-of-funnel content strategy and calendar, with founder-led LinkedIn short-form video as the core channel; Produce short videos end-to-end: ideate, script, shoot, edit, and publish; Act as producer and ghostwriter for founders: extract insights, sharpen points of view, and write in their voice; Turn customer and partner stories into content that shows how embedded financing drives economic growth for SMEs; Repurpose everything into website content and sales assets: case studies, one-pagers, and video snippets; Coordinate PR around founders and partnerships, including partnership announcements, podcasts, articles, appearances, and external agencies; Collaborate with the designer to keep content sharp and on-brand; Connect content to revenue: wire attribution into CRM and report what drives pipeline

Requirements

4+ years creating content for B2B audiences; Portfolio of short-form videos personally shot and edited that performed; Experience producing or ghostwriting for a founder or executive; Sharp writing and storytelling in English; Comfort behind the camera and, when needed, in front of it; Performance mindset: track what works, form hypotheses, and iterate; Judgment for content in a regulated industry; Shipping habit: hold a cadence without being managed to it; Based in Berlin or able to be here regularly

Nice to have

Fintech, SaaS, or financial services experience; CRM experience (e.g., HubSpot)

Benefits

Distributed first culture with the ability to work from anywhere; Beautiful office in Berlin; Flexible coverage for productivity needs; Home office stipend; 30 days time off; Meaningful equity; Open-minded and transparent culture with regular get-together meetings (All Hands, Brown Bag Lunch, Offsites)