Conversion Rate Optimization Specialist

Avis Budget Group is seeking a Conversion Rate Optimization (CRO) Specialist to drive continuous improvement in our digital customer journey across web and mobile. Reporting to the Director of Conversion & Experimentation, this role will focus on identifying, testing, and scaling improvements that increase conversion, revenue, and customer satisfaction. You will work closely with product managers, designers, analysts, and engineers within cross-functional pods—bringing a test-and-learn mindset to everything we do.

Responsibilities

Design, execute, and analyze A/B and multivariate tests across web and mobile; Translate hypotheses into structured experiments with clear success metrics; Ensure experiments are implemented accurately and analyzed with rigor; Identify opportunities to improve conversion across key funnel stages (e.g., search, pricing, checkout, post-booking); Analyze user behavior to uncover friction points and drop-offs; Partner with product and design teams to develop solutions that improve performance; Use quantitative data (analytics, funnel metrics) and qualitative insights (user research, session replays, surveys) to inform hypotheses; Monitor and report on key conversion metrics (e.g., conversion rate, abandonment, revenue per visitor); Translate results into clear, actionable recommendations; Work closely with Product Managers, Analytics teams, Design & Research, and Engineering to align experiments and scale; Contribute to experimentation frameworks, standards, and governance; Maintain a repository of learnings; Stay up to date with CRO trends, tools, and best practices; Support building a strong test-and-learn culture across the organization

Requirements

Experience in a CRO, experimentation, digital analytics, or product role within an e-commerce or digital business; Hands-on experience running A/B tests and analyzing results; Strong analytical skills with the ability to interpret data and generate insights; Understanding of digital customer journeys and conversion funnels; Familiarity with experimentation and analytics tools (e.g., Optimizely, Adobe Target, GA4, Amplitude, etc.); Highly detail-oriented with a structured, hypothesis-driven approach; Strong collaboration and communication skills

Nice to have

Experience working closely with product management teams in a product-led organization; Familiarity with web and mobile development processes; Experience in global or multi-market environments; Certifications such as PMP, Scrum Master, or similar

Benefits

Access to Medical, Dental, Vision, Life and Disability insurance; Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages; 401(k) Retirement Plan with company matched contributions; Full training to learn the business and enhance professional skills; Employee discounts, including discounted prices on the purchase of Avis/Budget cars; Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more