Creative Director, Brand & Content

Smartly is looking for a Creative Director to join our Brand & Content team and help shape how our brand comes to life across campaigns, content, events, digital experiences, and marketing initiatives. Reporting to the SVP of Brand & Content, this role combines creative leadership, people management, and conceptual thinking to create work that is distinctive, effective, and aligned with our business goals.

Responsibilities

Lead, coach, and develop a team of designers, creating an environment where people can do their best work and grow their careers; Develop creative concepts and campaigns that strengthen Smartly's brand and connect with target audiences; Provide clear creative direction and feedback throughout the creative process, from brief through final execution; Partner with Brand, Content, Product Marketing, Communications, and other stakeholders to translate business objectives into compelling creative solutions; Elevate the quality, consistency, and effectiveness of Smartly's visual identity across all channels and touchpoints; Review and approve creative work, ensuring it meets strategic objectives, brand standards, and quality expectations; Help establish and refine creative processes, workflows, and ways of working that enable the team to scale its impact; Stay current on design, advertising, and cultural trends, bringing fresh thinking and new approaches to the team's work

Requirements

Experience leading and developing creative teams, including direct people management responsibilities; Strong background in graphic design, brand design, visual communication, or a related creative discipline; Experience as a conceptual Art Director, with a portfolio that demonstrates strong campaign thinking and creative problem-solving; Ability to translate strategy, messaging, and business goals into engaging creative concepts and visual storytelling; Strong design craft and a deep understanding of typography, layout, visual systems, and brand identity; Experience partnering with cross-functional stakeholders and navigating feedback from multiple audiences; Excellent communication, presentation, and collaboration skills; Ability to balance creative excellence with practical business outcomes

Nice to have

Experience working with consumer-facing brands or B2C marketing is preferred, but not required; Experience working in technology, SaaS, or high-growth environments is a plus

Benefits

Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days; Generous healthcare packages & mental health benefits; 401K plus matching & equity grants for all new Smartlies; Wellness benefit & learning reimbursement opportunities; Volunteer time off days & company donation matching opportunities; Annual performance bonus; Stock options; Medical/dental/vision insurances; Retirement savings benefits; Parental leave; Life insurance; Disability benefits