Creative Strategist

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. A Creative Strategist will be the lead ideator on strategic accounts. They are required to have a robust understanding of paid social creative best practices, their client’s brand, performance goals, historical data, current ecommerce trends, and consumer behavior, to develop winning paid social advertising that impacts their client's growth.

Responsibilities

Leads the paid social creative strategy for 8-10 clients; Using data insights along with consumer and brand research to design high performing creative assets; Collaborating closely with team members across internal departments and roles; Maintaining client communications and sentiment; Driven to iterate and ideate towards stated performance goals; Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes; Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform; Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps; Writes strategic consumer-centric, direct response copy and messaging strategy; Manages requests and output with production team using Asana; Reviews video/image assets and provides clear and actionable feedback to editors; Leads productive internal creative team syncs and brainstorms; Works alongside client management team as client POC for all things creative strategy; Understands scope of requested edits, reshoots, and other deliverables; Pushes back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices; Employ AI technologies to enhance and optimize business processes; Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements

Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc); Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps; Understanding of best practices for performance-driven creative & ability to apply these insights in work; Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals; Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output; Ability to yield strong campaign results for clients through strategizing top performing creative