CRM Delivery Specialist

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

Role Summary

The CRM Delivery Specialist will gather requirements, plan, execute, and report on evidence-based email marketing activities. They will provide support, recommendations, and best-practice guidance to marketing colleagues on campaign setup and management. The role involves actively contributing to team and departmental objectives while demonstrating a strong understanding of customer needs and competitive dynamics to develop effective marketing plans and inform commercial decisions. The specialist will collaborate closely with internal stakeholders across marketing teams and departments to ensure alignment and drive successful outcomes.

Responsibilities

Collaborate with marketing planning teams and CRM Delivery Manager to provide guidance on best practices for email planning and execution.; Leverage channel expertise to execute campaigns and one-off emails, working closely with stakeholders in content and CRM teams to ensure alignment; Analyze campaign performance metrics and provide actionable insights and recommendations to planners for continuous improvement; Design, implement, and optimize email performance strategies, sharing key learnings and results with broader teams to enhance overall campaign effectiveness; Utilize templates and pre-approved assets managed by the CRM Automation team to ensure brand consistency and compliance when building customer journeys; Maintain and update reports, budgets, and trackers as required to support operational efficiency and transparency; Foster strong working relationships with colleagues, customers, potential customers, and third-party service providers to ensure seamless collaboration and delivery; Take ownership of personal development by identifying and addressing skills gaps, proactively seeking opportunities to enhance expertise and performance

Requirements

Strong understanding of best practices in email strategy, execution, and testing; Proficiency in delivering high-quality email campaigns using platforms such as Salesforce Marketing Cloud or Pardot; Ability to analyze data effectively and translate insights into actionable strategies; Solid knowledge of data management best practices and relevant legislation (e.g., GDPR, CAN-SPAM); Experience in gathering requirements and data, and leveraging insights to inform and optimize campaign plans; Familiarity with industry best practices and compliance with data protection regulations; Proficiency in core Microsoft Office applications (Word, Excel, PowerPoint) and experience with web/cloud-based databases, CMS platforms, and email creation tools. Experience with Salesforce Marketing Cloud or Pardot is advantageous; Demonstrates strong customer and commercial awareness, including an understanding of the competitive landscape, potential partner organizations, and emerging market trends; Data-Driven Decision Making: Ability to gather customer and market data and make effective decisions based on it; Strong Communication and Collaboration: Builds strong partnerships internally and externally through clear, collaborative communication and teamwork; Change Management: Demonstrates a positive attitude toward change, actively supports its implementation, and contributes ideas to manage and adapt changes based on customer needs; Innovation and Industry Awareness: Develops creative ideas to improve work processes or outcomes and stays up-to-date with emerging marketing and industry trends; Planning and Prioritization: Effectively plans, prioritizes, and manages tasks to ensure timely delivery of objectives; Process Compliance: Takes accountability for adhering to agreed processes and operates effectively within a compliance framework; Business Acumen: Leverages knowledge and past experiences to enhance effectiveness, improve working practices, and drive results; Commitment to Self-Development: Proactively focuses on personal growth and skill development to continuously improve performance

Benefits

An excellent work/life balance with a fantastic, flexible working culture; 25 days annual leave per year plus a day off for your birthday; 3 additional discretionary days off during the holiday season at the end of the year; 4 paid volunteering days each year; Company funded single cover private medical insurance; Employee assistance programme – offering 24/7 well-being support; Share Match – Plan that matches every share purchased with two free shares.; Pension scheme; Life assurance, plus optical and medical care