Customer Marketing Director

Ericsson is seeking a Customer Marketing Director – Customer Unit (CU) Canada to lead the connection between customer marketing strategies and business priorities across Canada's Communication Service Providers (CSPs), mission-critical networks, and critical infrastructure segments. This is an individual contributor role based in Mississauga, Ontario, Canada, with significant cross-functional influence across CU leadership, account teams, and the broader Marketing & Communications organization in the Americas. The successful candidate will bring a strategic and hands-on approach to account-based marketing (ABM), acting as a trusted advisor to CU Canada leadership while helping guide how marketing investments are deployed to accelerate short-, mid-, and long-term business objectives. This role also champions the use of generative AI and data-driven tools to personalize customer journeys and move toward insight-led, always-on marketing.

Responsibilities

Develop and own integrated ABM strategies and annual plans for Canadian CSPs and mission-critical networks (including Utilities and critical infrastructure), aligned to CU business priorities and growth targets; Integrate digital, hybrid, and in-person engagements to drive measurable demand across portfolio areas; Collaborate with the Communications Lead in Canada to bring the Canada marketing & communications plan to life, ensuring a single, consistent Ericsson narrative; Partner with the Government & Policy Advocacy Lead to align customer marketing activities with Ericsson's policy priorities in Canada; Co-orchestrate the marketing communications calendar — announcements, thought leadership, social, and customer storytelling — in a coordinated, mutually reinforcing way; Participate in CU and key account planning, providing market, customer, and competitor insights to accelerate growth; Translate account strategies into prioritized, measurable marketing plans with clear objectives and success metrics; Plan and lead customer events, workshops, executive briefings, innovation days, and technical showcases aligned to CU roadmaps and Canada-specific priorities; Build and maintain relationships with CSP and mission-critical network marketing teams, positioning Ericsson as a strategic and innovative partner; Lead or co-lead joint marketing and co-branding opportunities (e.g., joint announcements, case studies, digital campaigns); Adapt global and regional content for Canadian CSP and mission-critical-network audiences, including bilingual (English/French) considerations where relevant; Champion the adoption of generative AI and data-driven approaches to scale personalized customer journeys and optimize campaign performance; Contribute to cross-CU, regional, and global marketing programs, sharing learnings and best practices

Requirements

12+ years of experience in B2B marketing roles (product, customer, strategic, digital, and/or field marketing) in a technology environment; Strong understanding of telecoms, CSP, and mission-critical/critical-infrastructure (e.g., Utilities) markets; Proven expertise in account-based marketing (ABM) strategy, orchestration, and execution for complex, multi-segment accounts; Demonstrated ability to lead and influence virtual, cross-functional teams across multiple stakeholders and time zones; Experience working closely with Sales and account teams on joint planning and execution; Excellent written and verbal communication skills, including presenting to C-level executives in large, complex organizations; Ability to manage complex, technical content and messaging for B2B audiences across a variety of formats and channels; Practical familiarity with generative AI and analytics tools for marketing, personalization, and efficiency; Strong budget planning and management skills, with the ability to optimize investments against clear KPIs; Master's or Bachelor's degree in Marketing, Business, Commerce, Communications, or an equivalent field from a recognized institution; Willingness and ability to travel domestically across Canada and occasionally within the Americas

Nice to have

Familiarity with the Canadian market; bilingual (English/French) capability is viewed favorably

Benefits

Choice of 3 medical and dental plan options; Core level coverage paid fully by Ericsson; Group Retirement & Savings Program with automatic 2% company contribution into the Pension Plan; 50% match of employee's contribution into the Registered Retirement Savings Plan, up to 8% of the employee’s contribution (maximum of 4% match); Basic life insurance and basic accidental death and dismemberment coverage at two-times annual base pay; Short-term disability coverage; Option to participate in Ericsson’s Stock Purchase Plan; Minimum 18 days of accrued vacation plus at least 3 personal days, minimum 10 holidays, 1 volunteer day, and sick days; Up to 10 weeks of paid maternity leave and 6 weeks of parental or adoption leave at 100% of pay; Financial wellness programs, educational assistance, matching gifts, wellness account, and recognition programs; Opportunity for annual bonus (Short-Term Variable Compensation Plan)