Customer Sales Lead, Broker Lead (Natural)

Own the day-to-day customer relationship and growth agenda for Natural Specialty and Pureplay customers, delivering Net Sales, profit, and share commitments through disciplined planning, negotiation, broker partnership, and cross-functional coordination. This role is responsible for leading the Natural and Distributor owned-business across a mix of direct and distributor-supported customers, ensuring aligned execution, strong customer planning, and effective management of broker and distributor relationships in support of growth objectives.

Responsibilities

Own the day-to-day customer relationship and growth agenda for Natural Specialty and Pureplay customers, delivering Net Sales, profit, and share commitments through disciplined planning, negotiation, broker partnership, and cross-functional coordination; Own the customer relationship and annual plan for assigned customers, including direct and distributor-supported accounts; Deliver Net Sales, Gross Profit, trade, and share targets across the assigned customers; Lead day-to-day management of broker and distributor relationships supporting wide range of customers, including priority setting, communication, and follow-up; Develop customer and distributor strategies that align with broader Natural channel objectives and category priorities; Partner with internal sales leaders, category, finance, supply chain, and retail execution teams to ensure coordinated support for assigned accounts; Manage planning, forecasting, and trade investment across a diverse set of smaller and more complex customers, identifying risks and opportunities to improve performance; Support execution across direct and indirect routes to market, ensuring customer needs, distributor dynamics, and broker priorities are aligned; Monitor customer, distributor, and broker performance and recommend actions to improve sales results, execution consistency, and ROI

Requirements

Bachelor's Degree; 6 years in CPG sales or customer-facing commercial roles

Nice to have

Proven ability to deliver Net Sales and profit targets on a customer desk; Working knowledge of trade management, promotional planning, and Revenue Growth Management; Strong analytical capability with syndicated data (Satori/SPINS) and retailer POS; Effective negotiation, presentation, and storytelling skills with retail buyers; Comfortable operating in a matrixed, cross-functional environment; Experience managing broker-led customers, distributor relationships, or indirect selling models preferred; Demonstrated ability to lead through complexity across a mix of direct, distributor, and broker-supported business; Experience managing customer relationships through broker partners - including setting priorities, aligning execution, and following up on business objectives; Strong planning and prioritization skills across multiple smaller accounts and stakeholders; Ability to travel approximately 20–30% of time

Benefits

Medical, dental, short and long-term disability, AD&D, and life insurance; Matching 401(k) plan with immediate vesting; Unlimited sick time; Paid time off and holiday pay; Free access to fitness center if in WHQ; Access to on-site day care (operated by Bright Horizons) and company store; Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually; Employee Resource Groups (ERGs); Competitive health, dental, 401k and wellness benefits beginning on the first day of employment