Data Analytics, Director

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. We are seeking an Analytics Director to join our growing Analytics & Data Science team, reporting into the Data Tech and Analytics global lead. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world. You will be working with a leading advertiser, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions.

Responsibilities

Strategic Analytics Application: Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans; To help deliver "best in class" analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems; Managing the process through to delivery and taking ownership of global roll out; Marketing & Business Effectiveness: Lead the creation of clear, robust and thought-provoking campaign reviews and insights, and show the wider team/clients how to improve effectiveness; Deliver insightful campaign reviews with actionable recommendations to improve marketing effectiveness; Measurement frameworks & Experimentation: Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation; Provide actionable insights and design experiments to optimise campaign performance - focusing on brand and conversion lift studies; Client Stakeholder Engagement: Build trusted relationships with senior client marketing, analytics, and data leads, acting as a knowledgeable and credible day-to-day strategic partner; Internal Stakeholder Engagement: Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions; Commercial Contribution: Support the commercial health of your client account by contributing to the scoping and delivery of high-value analytics projects; Participate in new business pitches, helping to develop data and tech solutions that demonstrate the value of WPP Media’s capabilities; Coordinate with third-party vendors for the assessment and management of bespoke measurement solutions, including contracts and SOWs; Thought Leadership: Translate complex data concepts for stakeholders and contribute to the company's data strategy, promoting data-driven innovation within the media industry

Requirements

Highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions; Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science; Experience in analytics, measurement, data science, or a related field; Knowledge of applying measurement to media campaigns through Meta/Google, through brand and conversion lift studies, matched market tests or otherwise; Well-developed problem-solving skills and the ability to think critically and creatively; Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory; Strong communication skills, with the ability to present complex ideas to both technical and non-technical audiences; Able to work independently and as part of a cross-functional team, using project management tools such as Jira/Trello; Ability to project manage analytics projects; Highly capable at presenting data in a visually engaging and insightful manner that cuts through the noise; Experience in mentorship and management, ability to display empathy in difficult situations and lead by example; Stay up-to-date with the latest industry trends and advancements in data science and analytics; Proficiency in SQL & R/Python, including understanding of packages such as pandas, numpy, scipy & matplotlib; Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed, including knowledge of media data and incremental measurement, including both Direct Response and Brand campaigns; Analytical Prowess: Strong analytical and problem-solving skills, with working knowledge of advanced measurement tools including MMM, MTA, Sales Lift, and Brand Studies

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Training and development; Full access to Google Cloud Platform; Access to extensive global WPP Media & WPP networks; Employee resource groups; In-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events