Data Strategy & Client Analytics Specialist

The Data Strategy and Client Analytics Specialist partners closely with the WPP Media Client President, Client Teams, WPP Open and Data Teams and clients to develop and implement comprehensive data strategies that maximize the value of data as a strategic asset. This role blends strategic data planning, governance, and advanced analytics to empower clients in optimising marketing performance, driving business growth, and ensuring data compliance. You will lead both data strategy and client analytics functions to deliver actionable insights and technology-enabled solutions that differentiate our offerings and create measurable client impact.

Responsibilities

Lead the crafting and execution of tailored data strategies that align with client objectives and marketing goals; Lead the delivery of advanced analytics solutions and actionable insights that drive strategic client decisions and business outcomes; Ensure adherence to data governance, privacy, and security standards, maintaining data integrity and client trust; Collaborate closely with the global team to provide expert technology consulting locally; Lead training initiatives and develop the internal team’s capabilities; Develop and operationalise client-specific data strategies that leverage data as a core asset for marketing and business growth; Lead the client analytics function, delivering high-impact advanced analytics and insights to influence at least 20% of revenue growth in the top client portfolio; Translate complex data analyses into clear, actionable strategic recommendations aligned with client business goals within the media ecosystem; Develop and operationalise differentiated analytics offerings that support premium pricing and expand strategic client engagement; Ensure all client data strategies comply with governance frameworks, data privacy regulations, and security policies; Promote cross-functional collaboration and best practice sharing across teams

Requirements

6–8+ years of experience in client analytics and data-driven roles; Strong experience working with global clients and cross-functional teams in matrixed environments; Proven ability to develop and implement data strategies aligned to business and marketing goals; Solid understanding of Data Strategy and Client Analytics; Demonstrated success in delivering analytics-led insights that drive measurable business outcomes; Good knowledge of data governance, privacy regulations (e.g. GDPR/POPIA), and compliance frameworks; Experience using modern martech/adtech stacks and platforms such as Google Analytics; Skilled in data storytelling and translating analytical findings into strategic client recommendations; Experience leading consulting engagements, managing and teaching all stakeholders, and influencing global strategy; Strategic & Commercial Thinker; Collaborative Leader; Client-Centric Mindset; Strong Communicator; Results-Driven; Innovative & Curious