Demand Generation Consultant

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth . We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

Responsibilities

We’re seeking freelance Demand Generation consultants to join our talent collective and support a range of B2B clients. This role is ideal for marketers who excel at driving pipeline growth through strategic campaign planning, channel execution, and performance optimization.; Projects vary widely depending on client needs and may include building demand generation programs from the ground up, optimizing existing funnels, or scaling multi-channel acquisition efforts. Contract engagements typically range from 10–40 hours per week.; Develop and execute B2B demand generation strategies to drive qualified pipeline; Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events; Partner with sales and marketing teams to align on pipeline goals and lead quality; Build and manage lead generation funnels, including landing pages, forms, and nurture flows; Analyze campaign performance and continuously optimize for conversion and ROI; Collaborate on content strategy to support demand generation efforts (e.g., whitepapers, webinars, case studies); Support account-based marketing (ABM) initiatives where relevant; Identify new opportunities to improve acquisition, engagement, and pipeline velocity

Requirements

Strong foundation in B2B demand generation and pipeline marketing; Experience building and optimizing multi-channel campaigns; Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce); Ability to analyze performance data and translate insights into action; Experience partnering closely with sales teams to drive revenue outcomes; Comfort working across different industries, audiences, and go-to-market motions; Strong project management and communication skills

Nice to have

Experience in high-growth startup environments; Familiarity with both inbound and outbound demand generation strategies; Experience supporting both strategic planning and hands-on execution