Digital Marketing Analyst

Reporting to our Analytics Director, you will create impact within our Analytics Team, in a newly consolidated Brand Data unit. We take pride in our work with large international clients, strong presence in South Africa, and industry-leading analytics projects. You'll contribute to the delivery of advanced digital measurement solutions, ensuring that our clients' needs are translated into precise, scalable tagging and data strategies. You will work at the forefront of analytics innovation, collaborating across teams to improve data quality and insight generation.

Responsibilities

Translate clients' needs and their business requirements into measurement frameworks, dashboards, and actionable insights; Manage and maintain GA4 implementations, including event tracking, conversion set-up, reporting, analysis, and ongoing data quality assurance; Design, implement and troubleshoot tracking solutions using Google Tag Manager (GTM) and data layers to ensure accurate and scalable measurement; Configure and optimise Consent Mode and Enhanced Conversions to support privacy compliance whilst maximising measurement accuracy; Implement and maintain enhanced e-commerce tracking to measure customer journeys, product interactions and revenue performance; Go beyond basic reporting to build a compelling narrative from data to drive strategic client action

Requirements

Over 2 years of experience with Google Analytics 4 (GA4), including event configuration, advertising platform conversion tracking, custom reporting, and analysis; Hands-on experience with Google Tag Manager (GTM), data layer implementation, and tracking and debugging methodologies; Understanding methods that safeguard user privacy while still enabling the collection of essential and privacy-compliant data; Love getting to know your clients, developing long-lasting relationships and adding value to their business; Ability to interpret data, identify trends and communicate actionable recommendations; When faced with a problem, collaborate with the appropriate people to evaluate different options and find practical solutions

Benefits

Discretionary annual bonus scheme; Work remotely for up to 60% of your days; Flexible working hours between 8am and 6:30pm; 14 weeks of paid leave for primary caregivers; 4 weeks of paid leave for secondary caregivers; £1000 towards courses for returning primary caregivers