Digital Marketing Manager (AEO & Paid Media Strategy)

We are seeking an experienced, data-driven, and forward-thinking Digital Marketing Manager. In this role, your core focus will be leading our Answer Engine Optimization (AEO) strategy to maximize our brand's organic visibility, citations, and recommendation share across GenAI search engines (e.g., Perplexity, ChatGPT Search, Gemini, Google AI Overviews). The remaining of your focus will involve managing and optimizing paid advertising campaigns across core platforms like Meta and Google Ads to drive cohesive performance growth. We are looking for a highly logical, strategic, and pioneering talent. If you are a proactive self-starter who thrives on taking ownership of projects and leveraging data and AI tools to solve real business challenges, this is the perfect stage for you.

Responsibilities

Lead AEO strategy to maximize brand's organic visibility, citations, and recommendation share across GenAI search engines; formulate and implement comprehensive AEO tactical roadmaps; establish and track key KPIs (e.g., AI Share of Voice, Traffic Conversion from GenAI engines); act as strategic bridge between Content and Product teams; lead cross-departmental projects with Data Analysts and Product Managers; independently plan, execute, analyze, and optimize paid advertising campaigns across Meta and Google Ads; conduct deep-dive data analysis and provide concrete optimization strategies, budget-allocation recommendations, and proactive growth or mitigation plans

Requirements

3+ years of experience in SEO/Technical SEO, Growth Marketing; solid fundamental understanding of Semantic Search, Conversational UI, or AEO concepts; proven track record in independently managing and optimizing Meta and Google Ads campaigns; solid experience with digital analytics tools (such as GA4, Search Console) to track website traffic and campaign performance; ability to rapidly adapt to the evolving AI landscape and leverage Generative AI tools (like Claude, ChatGPT) to accelerate daily analysis and workflows; business-level fluency in English; minimum BA/BS University degree or equivalent professional experience; exceptional logical reasoning skills and strong analytical background; robust project ownership and sharp attention to detail; highly focused with ability to identify inefficient processes and drive self-initiated improvements; ability to consistently deliver professional outcomes under high-pressure environments

Nice to have

Experience in driving subscription acquisition; working within the B2B SaaS industry