Digital Marketing Manager

We're recruiting on behalf of a growing and highly successful conveyancing business that is looking to appoint a Digital Marketing Manager to lead its content and digital marketing activity. The successful candidate will have experience within conveyancing, legal services, property law or a closely related legal environment and understand the importance of producing accurate, authoritative content within a specialist sector. Content sits at the heart of this role. The business generates a significant proportion of its enquiries through organic search, making content quality, SEO performance and conversion optimisation critical to continued growth. Reporting directly to senior leadership, you'll have the opportunity to influence digital strategy, bring fresh ideas to the table and play a key role in the continued growth of the business.

Responsibilities

Develop and deliver content-led digital marketing strategies; Create, edit and oversee high-quality content across websites, landing pages, guides and resource centres; Drive SEO performance and organic traffic growth through content and optimisation initiatives; Improve website conversion rates and user journeys through data-led decision making; Monitor and analyse website performance, traffic and lead generation metrics; Manage and support a content-focused team member; Work closely with developers and senior leadership to enhance online performance and customer experience; Utilise AI tools to improve content production, efficiency and marketing effectiveness; Identify opportunities for innovation and continuous improvement

Requirements

Experience within conveyancing, legal services, property law or a closely related legal environment; Strong content creation and copy-writing skills; Excellent attention to detail and the ability to communicate complex topics clearly and accurately; Good understanding of SEO and organic search strategies; Experience improving website performance, user journeys and conversion rates; Experience with tools like Google Analytics, Search Console, SEMrush, Moz or similar; Strong analytical skills and a commercial mindset; Comfortable embracing AI as a marketing tool; Positive, proactive and confident bringing fresh ideas and new approaches

Benefits

Join a growing business that continues to achieve record performance year on year; Significant autonomy and direct exposure to senior leadership; Opportunity to shape digital strategy and influence future growth; 8.30am - 5pm; A friendly and supportive close knit team of 16 (1 direct report)