Digital Strategy Planning & Execution Manager

The Digital Strategy Planning & Execution Manager drives the strategic vision and end-to-end management of full-funnel digital media strategies to achieve key client business outcomes, including lead generation, qualified traffic, and conversions. This pivotal role leads the media planning team in crafting data-driven, innovative proposals across programmatic, social media, search, e-commerce, DOOH, CTV, and retail media platforms. By combining strategic market insights with technical depth—including platform integration, pixel implementation, measurement systems, and budget optimization—the Manager bridges high-level strategy with flawless tactical execution. Ultimately, this position drives measurable business impact by maximizing ROI for clients, maintaining financial and operational rigor, and mentoring a high-performing team in a fast-evolving digital ecosystem.

Responsibilities

Drives the strategic vision and end-to-end management of full-funnel digital media strategies to achieve key client business outcomes, including lead generation, qualified traffic, and conversions; Leads the media planning team in crafting data-driven, innovative proposals across programmatic, social media, search, e-commerce, DOOH, CTV, and retail media platforms; Combines strategic market insights with technical depth including platform integration, pixel implementation, measurement systems, and budget optimization; Bridges high-level strategy with flawless tactical execution; Drives measurable business impact by maximizing ROI for clients, maintaining financial and operational rigor, and mentoring a high-performing team in a fast-evolving digital ecosystem

Requirements

Bachelor’s degree in Marketing, Business Administration, Advertising, or related fields; 6+ years of experience in client management and digital ad platform handling; Proven leadership in coaching and developing high-performing media planning teams; Deep expertise in full-funnel digital strategy (Awareness, Consideration, Conversion) aligned with client business goals; Hands-on knowledge across key digital products: Programmatic, Social Media, Search, E-commerce, DOOH, CTV, and Retail Media; Strong technical background in platform integrations, pixel implementation, measurement systems, and MarTech solutions; Proficiency in audience analysis, investment scenario planning, budget optimization, and ROI tracking; Experience managing operational and financial processes, including invoicing and campaign closures; Language: English B2

Benefits

Access to global WPP Media & WPP networks; competitive medical, group retirement plans, vision, and dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days