Digital Strategy Planning & Execution Manager

The Digital Strategy Planning & Execution Manager drives the strategic vision and end-to-end management of full-funnel digital media strategies to achieve key client business outcomes, including lead generation, qualified traffic, and conversions, this pivotal role leads the media planning team in crafting data-driven, innovative proposals across programmatic, social media, search, e-commerce, DOOH, CTV, and retail media platforms. By combining strategic market insights with technical depth—including platform integration, pixel implementation, measurement systems, and budget optimization—the Manager bridges high-level strategy with flawless tactical execution. Ultimately, this position drives measurable business impact by maximizing ROI for clients, maintaining financial and operational rigor, and mentoring a high-performing team in a fast-evolving digital ecosystem.

Responsibilities

Drive strategic vision and end-to-end management of full-funnel digital media strategies to achieve key client business outcomes, including lead generation, qualified traffic, and conversions; Lead the media planning team in crafting data-driven, innovative proposals across programmatic, social media, search, e-commerce, DOOH, CTV, and retail media platforms; Combine strategic market insights with technical depth, including platform integration, pixel implementation, measurement systems, and budget optimization; Bridge high-level strategy with tactical execution; Drive measurable business impact by maximizing ROI for clients, maintaining financial and operational rigor, and mentoring a high-performing team

Requirements

Bachelor’s degree in Marketing, Business Administration, Advertising, or related fields; 6+ years of experience in client management and digital ad platform handling; Proven leadership in coaching and developing high-performing media planning teams; Deep expertise in full-funnel digital strategy (Awareness, Consideration, Conversion) aligned with client business goals; Hands-on knowledge across key digital products: Programmatic, Social Media, Search, E-commerce, DOOH, CTV, and Retail Media; Strong technical background in platform integrations, pixel implementation, measurement systems, and MarTech solutions; Proficiency in audience analysis, investment scenario planning, budget optimization, and ROI tracking; Experience managing operational and financial processes, including invoicing and campaign closures; Language: English B2

Benefits

Competitive medical; group retirement plans; vision insurance; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days; access to global WPP Media & WPP networks; employee resource groups; frequent in-office events