Director, Data Strategy & Analytics, Retail

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. Kepler is seeking a dynamic and data-driven Director of Data Strategy & Analytics for Retail to spearhead its initiatives across a portfolio of Retail marketing clients. This role requires a leader with a deep understanding of the paid media ecosystem, exceptional data acumen, and the ability to translate complex analytics and insights into strategic opportunities. The successful candidate will lead a talented team, driving innovation and excellence in data analytics to enhance media program optimization, develop a consultative partnership with clients, and establish actionable measurement roadmaps across accounts. The DS&A Director plays a critical role in ensuring client and company success.

Responsibilities

Be the senior analytics and data leader for a portfolio of Retail brands, requiring hands-on client management, and exceptional communication and prioritization skills; Build and maintain day-to-day relationships with senior client stakeholders across marketing and analytics teams, and act as a point of escalation on all data and analytics matters; Partner with internal and external stakeholders to determine business goals and analytics opportunities, developing comprehensive Retail-focused measurement strategies; Utilize your natural curiosity and drive to innovate to advance client-specific measurement programs and create new solutions to apply across clients; Translate complex analytics and data into clear, cohesive insights for senior clients, and guide your team on how to do the same; Guide the evolution of Kepler’s internal technology platform, Kip, establishing a feedback loop of client needs and applied learnings from new tools that set the development roadmap for our engineering team; Inspire, coach, and mentor staff across multiple disciplines, and shape Kepler culture through your leadership; Be the trusted expert internally. Leverage your experience and knowledge to shape the department’s approach to Retail analytics and assist Kepler in driving new business growth in pitches and RFPs

Requirements

6-8 years of experience of working with data for major digital media platforms (e.g. Google Marketing Platform, Meta, LinkedIn, etc.) across a variety of digital channels (Search, Display, Social, Video, and Email); Experience managing and building client relationships, highlighting the role of data strategy and analytics by developing and delivering strategic solutions for clients; Proven success at translating complex insights and analytics into materials for executive-level audiences; Advanced proficiency in retail measurement, with 4-6+ years of experience working with data from Retail Media Networks, including Amazon Advertising, Walmart Connect, and Target Roundel to gain product and customer insights that drive program-level strategy; Hands-on experience using data clean rooms for measurement and insights around customer and media efficiency; Experience with advanced analytics and modeling (e.g. forecasting, marketing mix modeling, LTV), and the design and execution of media tests including audience and geo-based incrementality experimentation; Comfort with full stack of modern marketing data infrastructure (ETL tools, data storage and querying solutions), understanding the data’s downstream impact on analytics and insights; Demonstrated understanding of adtech’s influence on targeting and measurement, with a specific focus on the use of CDPs and online-to-offline solutions; Appetite for learning new technologies and leveraging AI daily to drive efficiency and innovation; Expertise in using data and modeling to shape audience segments and predict LTV; Experience managing an internal team of 5-10+ across multiple locations, while coordinating cohesive account strategy with cross-department leadership

Nice to have

Amazon Marketing Cloud experience (preferred); transferable experience with similar platforms, like LiveRamp, will be considered

Benefits

Healthcare/Dental/Vision; Unlimited PTO; 401k Contributions; $75/mo Wellness Stipend; $100/mo Mobile Phone Stipend; $50/mo Internet Stipend; $500/yr Annual Learning Stipend; $2,000/yr Annual Tuition Stipend; One-time $200 New Hire Home Office Equipment Stipend; Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave; Annual Work From Anywhere 4 weeks per year; Target Annualized Discretionary Bonus: 10% ($14,000 - $16,000)