Director – In-House Creative Agency

Betashares is seeking a senior creative and operational leader to build and lead its In-House Agency into its next era. This is a pivotal role in the new marketing structure, accountable for creative quality, production velocity, brand consistency and the operating model that makes it all work at scale. The Director will combine creative judgment and taste with operational rigour, leading a multidisciplinary team and modernising the function through design ethic, right roles and skills, AI, automation and best-in-class tooling.

Responsibilities

Set and own the creative standard for all in-house output; Define creative principles, quality benchmarks and review processes; Lead concept development and creative direction across B2B and B2C channels; Champion and operationalise the Betashares brand system; Act as the final creative quality gate for all in-house work; Build a production model that delivers assets at the right speed for an always-on, multi-channel environment; Significantly increase creative velocity without compromising quality; Oversee production planning, traffic management, resourcing and delivery; Lead the adoption of AI and modern creative tools across the In-House Agency; Reimagine the creative workflow using automation, intelligent templating and AI-assisted production; Build a world-class IHA operating model with strong governance; Develop AI fluency across the creative team; Establish a systematic approach to evaluating and measuring new AI tools and report results to the CMO; Lead the rollout and embedding of the new Betashares brand identity across all channels; Work alongside the external creative agency on major brand campaigns; Establish frameworks to measure creative effectiveness, asset performance and production efficiency; Develop reporting on the IHA's contribution to reach, engagement, conversion and brand impact; Lead and develop a high-performing creative and production team; Attract and retain strong creative talent; Act as the primary marketing interface for the external agency; Work closely with Marketing Directors across B2C, B2B, Lifecycle and Customer Insights

Requirements

Extensive senior experience in creative leadership in a creative agency (Senior Account Director level), in-house agency leadership or integrated creative and production roles; Strong creative background with the ability to judge, shape, elevate and originate ideas across brand and performance channels; Proven experience leading creative and production teams in fast-moving, multi-channel, multi-audience environments; Demonstrated track record of building or transforming an in-house agency function, not just running one; Deep interest in modern creative tooling and AI-assisted production, with a proven track record of implementing change; Strong understanding of brand systems, campaign development and production management at scale; Comfortable working across both B2B and B2C audiences with equal creative confidence; Commercially minded and operationally sharp, able to balance creative quality with speed, cost and business outcome; People leader who builds strong team culture, develops talent and leads by example; Intellectually passionate about AI as a creative and operational lever; Ambitious, energetic and great team player

Nice to have

Experience in financial services or a regulated category; Intellectually passionate about AI as a creative and operational lever; Deep interest in modern creative tooling and AI-assisted production