Director of B2B Employer Marketing (Remote)

Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii. We are seeking a Director of B2B Employer Marketing to lead Rula’s Activation Marketing team from a content-production focus to an intelligence-gathering and multiplier engine. This dynamic leader will be responsible for driving patient starts from commercial referral channels by building scalable systems and repeatable playbooks. You will apply advanced data-driven strategies and deploy MarTech architecture to ensure the team is tracking towards every marketing event being tagged, measured, and automated for scale.

Responsibilities

Increasing marketing-attributable patient starts and build scalable systems with repeatable playbooks; Defining data-driven strategy for marketing touchpoints on from commercial referral audiences (Health Plans, Employers and Primary Care Providers) to maximize patient starts; Leading the plan to define attribution criteria and process for marketing-driven campaigns, in partnership with the commercial, product and analytics teams; Leading a team that establishes a testing and experimentation approach: A/B or multi-variant testing campaigns (both creative and the campaign component levels) to determine what works, and incrementality tests to understand impact vs holdouts; Identifying optimization through automation areas, reducing manual campaign execution, and content building using AI agents and tools; Driving the roadmap to templatize activation campaign approach, and open capacity for more innovative testing at scale

Requirements

10+ years of related professional experience in Marketing, Growth, Product Marketing and/or Business Operations with a focus on user activations; Direct experience scaling teams by leveraging AI and ML-driven automation to solve high-stakes challenges in attribution and incrementality; Demonstrated cross-functional influence and high quality executive communications to align senior stakeholders across Commercial, Analytics, and Product teams; Proven expertise leading teams through both people managers and individual contributors, with a track record of hiring, developing, and retaining high-performing marketing or growth talent; Hands-on proficiency managing a MarTech stack (i.e. Hubspot, Salesforce, Redshift, Amplitude, etc.) and data pipelines specifically for marketing attribution

Nice to have

3+ years experience at a high-growth start-up or in a tech-forward healthcare/pharma company; Deep healthcare ecosystem knowledge, with practical understanding of operational workflows of PCPs, Health Plans, and Employers, particularly within the behavioral health or telehealth space; AI-Driven Marketing Operations, with noted expertise implementing and managing AI agents or LLM-powered tools to automate content production and campaign workflows to directly reduce manual execution hours; “Player-coach” experience, possessing an ability to dive deep into operational details and provide technical coaching while simultaneously driving high-level organizational strategy

Benefits

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii); Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States; Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA; 401(k) plan access: Start saving for your future; Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees); Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering; Employee Assistance Program (EAP): Supporting your mental and physical health; Quarterly department stipend: Fun team-building activities or in-person gatherings; Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all; Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses; Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend