Director of Digital & E-Commerce, India and South Asia

We are Accor. We are a worldwide Augmented Hospitality leader. We are more than 230,000 hospitality experts placing people at the heart of what we do, creating new connections & emotions for our guests, nurturing real passion for service and achievement beyond limits.

We’re so much more than hotels — we’re creating innovative lifestyle experiences , whether you live, work or play. Blaze your own trail from 40+ hotel brands, restaurants, nightclubs, spas, co-working spaces, and tech start-ups .

Building on the strength of our teams and our strong holistic ecosystem of brands & solutions, we are breaking new ground to shape the hospitality of tomorrow and inspire new ways to experience the world.

Responsibilities

Lead the Digital & Web Strategy implementation to strengthen hotel web performance across the India and South Asia Region.; Drive Direct Digital Marketing initiatives including SEM, website animation, microsite development, localized campaigns, social media, and OTA marketing programs.; Optimize Indirect Digital Marketing through strategic OTA partnerships, ensuring rate parity and compliance with Accor’s Best Price Guarantee.; Provide ongoing support to hotels on digital marketing strategies, conduct audits, workshops, and implement training programs to enhance digital capability.; Deliver data-driven insights through analysis of PPC, display, metasearch, and email marketing campaigns, tracking online performance across all channels.; Uphold safety, quality, and sustainability standards in alignment with Accor’s global policies and ISO certifications.

Requirements

Master’s Degree in Marketing, Digital Marketing, or a related field is required with Minimum of 5 years of Digital Marketing experience; Strong knowledge of digital marketing tools, SEM, OTA programs, and social media strategies.; Proven track record in driving digital performance and managing large-scale online campaigns.; Excellent analytical, communication, and stakeholder management skills.; Experience in the hospitality or travel industry will be an added advantage.